Tag Archives: The wigwam in litchfield park

Glendale CVB - AZ Business Magazine July/August 2011

Glendale CVB Expands Its Mission, Scope By Serving Entire West Valley

Glendale CVB – Whether travelers are visiting for leisure or business, Glendale has blossomed from being considered a one-day destination to a highly sought-after travel experience both nationally and internationally in a single decade. And to successfully market Glendale’s increasing expansion as the host city of sporting and mega-events — as well as the entire West Valley — the Glendale Convention & Visitors Bureau (CVB) was formed in July 2010.

The first incarnation of the CVB was formed in 2007, with partners comprised of representatives from Glendale, Westgate City Center, University of Phoenix Stadium and Jobing.com Arena. This group was called the West Valley Events Coalition and eventually grew to 300 members. Its growth led to the creation of the CVB within three years.

“As a brand new CVB, one of our primary focuses is to increase awareness and exposure of our region through various activities that showcase the West Valley,” says Lorraine Pino, manager of the CVB.

The Glendale CVB promotes Glendale are through a regional visitors guide and sponsoring events to media buyers in national and international markets.

With venues such as the Phoenix International Raceway in Peoria, Jobing.com Arena in Glendale and spring training sites across the region, the Glendale CVB has successfully collaborated with businesses and West Valley cities to make these events possible and boost tourism.

According to Pino, the spring training facilities generate $328 million annually, and the Tostitos Fiesta Bowl in Glendale generates $200 million per year. In addition, there is revenue from concerts, Arizona Cardinals and Phoenix Coyotes games and NASCAR events. As a result, hotel room count in Glendale alone has more than tripled from 400 rooms in 2007 to nearly 1,500.

“The West Valley is the real hub of spring training in Arizona, showcasing nine of 15 teams in the Cactus League,” says Frank Ashmore, director of sales and marketing for The Wigwam in Litchfield Park.

Because the CVB has been able to bring sporting events to the area, in turn attracting visitors, businesses in the region are benefiting.

The events have made a huge impact on all neighboringbars and restaurants, says Michelle Sniegowski, sales and marketing manager for The Shout! House in Glendale.

“The events bring in thousands of people; they fill our venue and in turn boost our economy,” she says.

One attraction vitally important to the Glendale area, according to Pino, is Westgate City Center. It generates tax revenue by drawing visitors from around the world.

Paul Corliss, director of communications for the Phoenix International Raceway, says “the West Valley certainly deserves attention.”

“It’s the quality of dining, shopping, hotel rooms, spas, convention space and more that keep (tourists) coming back,” says Nicole Traynor, director of public relations for Westgate City Center.

As West Valley tourism increases, The Wigwam is receiving a facelift from its new owner, the development company JDM Partners. Headed by former Phoenix Suns owner Jerry Colangelo and his partners Mel Shultz and David Eaton, JDM Partners is investing in the multimillion-dollar restoration, with Phase I recently completed.

It seems to be making a difference. “Group markets are up nearly 50 percent over the last year,” Ashmore says.

Arizona Business Magazine July/August 2011

Estrella Mountain Presents: Fashion Wars II, 2011, Scottsdale, Ariz.

EMCC’s Fashion Wars II Spotlights Local Talent, Entreprenuers

Estrella Mountain Community College’s (EMCC) Fashion Club is holding their second annual Fashion Wars Fashion Show. The up-and-coming club is designed to bring a trend-based audience to the West Valley.

“I expect a big turn out for Fashion Wars II; the first show had 250 people in attendance,” says Jennifer Complot, registration coordinator and backstage manager. “Now that we have a larger venue, I expect a bigger turn out.”

Among many local designers, Bri Bridge and Noctis Thread will participate in the show. Both designers have been featured in the Phoenix Fashion Week designers competition. The focus for this show is to bring local entrepreneurs recognition while tying in creative new line ideas for vendors to take interest in.

“Most fashion shows are in Scottsdale, and some people can’t or don’t want to travel that far to see a good show,” Complot says. “Fashion Wars II is offering a great show at a great venue for a great price.”

Not only will fashion students, vendors and models be present, but local talent as well. Candice Chavez, an award winning gospel singer, will be the headlining performance for the evening. Her inspirational talent has been broadcast in the 2011 Black History Month Gospel Celebration.

The EMCC Fashion Club consists of 300 Estrella Mountain students who are interested in all aspects of the fashion industry, from design, hair and makeup, to choreography and public relations.

“The community college doesn’t have a program for fashion it only has classes,” says Christina Moreno, public relations for Fashion Wars II. “Because of the budget and a growing number of students interested in fashion in the West Valley we want to get exposure.”

During the show, a runway walk for the best dressed will be awarded to competitors who put the best outfit together. They don’t have to make their own outfit; they just need to show they are capable of putting together an outfit that looks great.

Raffle tickets will be sold to benefit the EMCC Estrella Cares program, which will help provide EMCC students with food, shelter and clothing products as well as job placements. Blu Sol, a local spa massage company, has donated a spa package that includes hair, skin and body treatments for the winning raffle winner.

“This is a place for young entrepreneurs to show their skills, advertise themselves and network,” said Complot. “This show will impact the community because it will help the fashion-interested  people in the West Valley have a place to associate.”

For more information about Fashion Wars II contact Fashion Wars Director, Patrick Thomas; Co-director, Gina Torres; or Public Relations, Christina Moreno.

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Participants will be judged on:

  • Hair/Make-up
  • Construction
  • Continuity (only for collections)
  • Overall presence and execution

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    If You Go:

    Fashion Wars II
    April 15, 2011
    Doors @ 6:30 p.m., Show @ 7 p.m.

    The Wigwam
    300 Wigwam Blvd
    Litchfield Park, AZ 85340
    (623) 935-3811