Tag Archives: title sponsor


Fiesta Bowl gets Vizio as new title sponsor

The Fiesta Bowl, one of the bowls that is part of the new College Football Playoff rotation, has a new title sponsor, according to ESPN.com’s Brett McMurphy.

Electronics giant Vizio will sponsor the Fiesta Bowl. Vizio had sponsored the Rose Bowl for the previous four seasons.

For the past 18 years, Tostitos had sponsored the Fiesta Bowl, played at University of Phoenix Stadium in Glendale, ending one of the longest sponsorships in college football.

Starting this season, a four-team playoff that will help determine the national champion replaces the Bowl Championship Series, which had been in effect since 1998.

Title sponsorship deals in the old Bowl Championship paid in the $15-20 million range, whereas the College Football Playoff title sponsorships could be as worth as $25 million a year, according to published reports.

The selection committee for the College Football Playoff will announce the pairings for each bowl on Dec. 7. The committee’s first Top 25 rankings will be released Tuesday night.

The Fiesta Bowl’s turn to host a semifinal game will be Dec. 31, 2016. The other semifinal game that year will be the Peach Bowl in Atlanta.

This season, the semifinals will be held at the Rose Bowl presented by Northwestern Mutual in Pasadena, Calif. and the Sugar Bowl in New Orleans on Jan. 1. The national championship will be Jan. 12 at AT&T Stadium.


Go Daddy To Sponsor College Bowl Game

GoDaddy has announced that it is the new title sponsor for the former GMAC Bowl. The GoDaddy.com Bowl will feature a matchup between Mid-American and Sun Belt Conference teams.

The game takes place in Mobile, Ala., and will be broadcast live on ESPN on Jan. 6. Forty thousand fans are expected to attend the game at Ladd-Peebles Stadium.

“We’re excited to have a powerhouse like Go Daddy behind Mobile’s biggest event of the year,” said GoDaddy.com Bowl President Jerry Silverstein. “GoDaddy stepped up big time for this sponsorship, which is good for all of us. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another marquee matchup.”

GoDaddy has donated more than $2.7 million to charities this year, and that philanthropy will extend into next year’s game. About 3,000 Mobile-area children will get to watch the game for free from their own special section — the GoDaddy.com Bowl “Kids Zone.”

Valley-based GoDaddy is the world’s largest Web hosting provider and top domain name registrar.