Tag Archives: TLC

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.