Tag Archives: Topgolf International

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Topgolf’s Topgolf U Redefines Golf Lessons

Golf entertainment leader Topgolf International, Inc. today launched Topgolf U, a new golf instructional program developed to help grow the game. With lessons starting at $20, Topgolf® aims to attract a wide audience of player hopefuls, from juniors to adults and novices to experts.

Topgolf U combines the fun, high-energy environment of Topgolf with world-class, PGA-certified instructors using the latest mobile video technology from Ubersense to analyze and improve players’ swings. The lessons are being offered at all 10 existing Topgolf locations across the United States. The four types of Topgolf U lessons available include:

• Social Lessons – Priced at $20 for adults and $15 for youth, these 20-minute sessions are offered to anyone in a Topgolf bay who wants just a few quick tips. A video analysis of the student’s swing is emailed at the end of the lesson and is available for sharing on Facebook, Twitter and YouTube.

• Private Lessons – These hour-long sessions feature one-on-one instruction with a golf pro. Topgolf has partnered with sports app leader Ubersense to provide slow-motion video swing analysis. At Topgolf, the flight path of the ball is not simulated – instead, players get to see exactly where every shot lands.

• Weekly Clinics (Player Development Series) – Small group lessons, conducted once per week for four consecutive weeks, bring together players at similar skill levels. Topgolf provides separate development series lesson plans for each level as well as for juniors and ladies.

• Group/Event Lessons – Perfect for corporate entertainment or social parties, this special add-on offers professional instruction as part of the Topgolf private event experience.

“Topgolf is unlike anything else in the golf world, and we wanted to make the lesson experience just as remarkable,” said Topgolf Director of Strategic Partnerships Rodney Ferrell. “By combining the buzzing atmosphere of Topgolf with some of the finest teaching pros in the world using the latest technology, we’ve truly redefined the golf lesson. Put simply, Topgolf is making golf affordable, easy to learn and – most important – fun.”

Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track the accuracy and distance of players’ shots. With climate-controlled hitting bays, Topgolf allows fans to enjoy playing the game year-round. The concept has been especially popular among the millennial generation, with more than half of its guests between the ages of 18 and 34. In July, Topgolf was recognized on HBO’s Real Sports with Bryant Gumbel for helping revitalize golf.

Today, Topgolf employs up to three golf professionals at each location. The company has pledged to cover the costs associated with each professional’s PGA dues and certification process.

“The introduction of Topgolf U is one of the most important things this company has ever done,” said Topgolf CEO Ken May. “The program symbolizes our commitment to spreading the love for the game of golf and making it more accessible to people of all ages and backgrounds. We look forward to expanding Topgolf U and other programs like our Summer Academy for kids, our offerings for high school golf teams, and more. This is just the beginning of the golf programming Topgolf plans to offer.”

For more information regarding Topgolf U, visit www.topgolf.com/lessons.

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Topgolf opens first Arizona location

Golf entertainment leader Topgolf International, Inc. will open its first location in Arizona tomorrow, following its VIP grand opening party this evening. The new 65,000-square-foot facility will be the company’s 13th location worldwide, first in the southwestern United States, and the first to be built on Native American lands.

The private VIP grand opening party will feature music and entertainment, prize giveaways, complimentary food, drinks and, of course, Topgolf® play. Special appearances will be made by Arizona Cardinals’ wide receiver Larry Fitzgerald and Kenny Sargent and Crash Gladys from Fox Sports 910 AM Phoenix. Topgolf partner Uber is offering partygoers 30 percent discounts on rides to and from the party as well as gift cards. The first 230 Phoenix-area residents to sign up for a Platinum or Gold membership at the new location received invitations to the party, in addition to community leaders and social media contest winners.

Topgolf is a one-of-a-kind golf entertainment experience with seven competitive games and advanced technology to track the accuracy and distance of players’ shots. Constructed by ARCO/Murray, the three-level Topgolf at Riverwalk facility includes: 102 climate-controlled hitting bays; a full-service restaurant and three bars; more than 230 high-definition flat-screen TVs; a rooftop terrace with fire pits; and 3,000 square feet of private event space. The Topgolf app, available for free download on iTunes and Google Play, allows users to change the channel on the TV in each hitting bay.

“We can’t wait to open our doors tomorrow,” said Topgolf at Riverwalk Director of Operations Hana Khouri. “It’s going to be an amazing summer at Topgolf. Golfing in Arizona during the summertime can be uncomfortably hot, but Topgolf offers a great alternative for golf fans since our hitting bays are shaded and cooled with fans and misters. We will be hosting golf tournaments, daytime clinics for kids, Monday evening leagues, themed costume parties, and live music every Thursday, Friday and Saturday night on our rooftop terrace. And even if you don’t play golf, there will be no shortage of things to do here.”

Topgolf at Riverwalk hired approximately 450 local residents to staff the site. Company officials estimate that the location will serve 450,000 visitors in Scottsdale in its first year of operation, with a 10-year economic output exceeding $264 million.

“We are proud to welcome Topgolf to the Salt River Pima-Maricopa Indian Community (SRPMIC) and its Cultural and Entertainment Destination area, Talking Stick,” said Blessing McAnlis-Vasquez, Talking Stick Destination project manager. “Talking Stick offers a wide variety of amenities, from shopping and gaming to spring training baseball and hotel accommodations. We look forward to the additional fun and excitement that Topgolf will bring to our guest experience. When guests visit Topgolf, not only will they have a good time perfecting their golf swing, but they will also enjoy the spectacular views of the SRPMIC and the valley of the sun. It will be an experience unlike any other in the valley, and we are happy to welcome them.”

Topgolf at Riverwalk is located at 9500 E. Indian Bend Road in Scottsdale. For more information, visit www.topgolf.com.