Tag Archives: Toyota

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Best, worst, cutest Super Bowl 49 commercials

Aside from the Super Bowl itself, the commercials are the most exciting part of the big game day. While some companies such as GoDaddy and Budweiser unveiled their ads prior to the game, there were still plenty of reactions to go around. Puppies and emotions were two themes in commercials this year. According to NFL Research, a 30-second slot for a Super Bowl commercial for 2015 is $4.5 million. That’s a steep hike from $4 million last year. Ads were only $42,000 for the first Super Bowl in 1967.

Budweiser never seems to be a let down with their commercials. This year was no exception with their #BestBuds campaign. In addition to a number of other commercials, Budweiser centered their ad on a Labrador puppy. Their star pup gets lost and finds his way back home with some assistance from the trademark Clydesdales.

Microsoft pulled off an interesting commercial that demonstrated how their technology is working in real life. Their profile of Braylon O’Neil provoked awes with the touching story.

Nationwide really pulled a plot twist on their commercial. The bit starts out with a young boy who talks about all the things he’ll never do, which is expected out of young children. The real twist came when the boy announced he couldn’t do these things because he had died. While it grabbed people’s attention, it was definitely a mood-killer.

Most Inspiring
Car commercials are hard to pull off, but Toyota nailed it this year. Their minute slot featured U.S. Paralympic snowboarder and former “Dancing with the Stars” guest Amy Purdy. The combination of audio from Muhammad Ali and the visuals of Purdy provided a stunning visual experience.

Most Clever
“Allison can you explain what Internet is?” Katie Couric and Bryant Gumbel star in BMW’s commercial that revolves around how far technology has come. Starting twenty-one years ago, the two attempt to explain what internet is to their viewers. Fast-forward to present day and Couric is still asking for help wit new technology. “Allison, can you explain what i3 is?” The commercial leaves off on a high with Gumbel asking Couric if she can twerk.

Turbo Tax
Turbo Tax took taxes back to their roots with a spoof of the Boston Tea Party. While the Tea Party ended on calm terms in the commercial, we all know that’s not how it ended in history. At least the Patriots fans didn’t celebrate by throwing tea into the harbor when they won the Super Bowl.

Most Disturbing
This ad was something we looked up after the commercial aired. Squarespace’s commercial features Jeff Bridges advertising for his website, Dreaming with Jeff. Overall, the commercial left the majority of viewers trying to figure out what happened.

Biggest Let down

GoDaddy—one of the few who previously released ads, GoDaddy faced backlash last week over their intended commercial that featured Buddy the dog returning home only to be sold off. Animal rights activists were furious over the fact that the commercial poked at puppy mills. GoDaddy campaigned Buddy extremely well. The fact that the cute Labrador pup was nowhere in the video was a huge let down. Brand woman Danica Patrick was nowhere to be seen either.

Most Important
One of the most important commercials that aired during the Super Bowl wasn’t a commercial at all but rather a PSA. This was the first time ever that the NFL took time to air a PSA. The slot focused on domestic violence, a topic the NFL dealt with early on in the season with players Ray Rice and Adrian Peterson.


Toyota signs deal with Ariz.-based Vantage Mobility International

Executives with Toyota Motor Sales, USA and Vantage Mobility International (VMI), a leader in the manufacture and distribution of wheelchair accessible vehicles, have signed an agreement authorizing VMI to convert the top-selling Toyota Sienna into a wheelchair accessible minivan using the patented Northstar in-floor ramp system. The agreement was executed on August 23, 2012, in Torrance, California.  VMI will begin accepting consumer orders for a limited number of the 2012-2013 model Toyota Sienna VMI Northstar minivan conversions through authorized VMI mobility dealers beginning October 1.

“We’re pleased to have established a partnership with Toyota Motor Sales, USA,” said Doug Eaton, president and CEO of VMI.  “Toyota has earned a reputation for leading in customer loyalty, which is why our customers have wanted VMI to offer a Toyota Sienna for years. This agreement will give them the Toyota that they’ve dreamed about.”

Toyota Mobility, a group within Toyota Motor Sales USA, is committed to providing solutions that serve the mobility needs of consumers to enhance their quality of life.  Toyota began providing mobility solutions in 2001.  This is the first time that Toyota and VMI have worked together.

“True to our brand promise, Toyota Mobility is focused on providing our customers with ‘More Options, Less Compromise’.  Therefore, we are very excited about the opportunity we now have with VMI as another conversion solution for the Toyota Sienna”, said Mark Oldenburg, national fleet marketing, mobility and strategic planning manager.   “We’re also confident that our customers will be pleased once they see and experience the new Toyota Sienna with the VMI Northstar conversion.”

Based in Arizona, VMI offers a full range of minivan and full-size van conversions for those in wheelchairs through a global network of dealers.  For 25 years, VMI has been trusted for providing cutting-edge products, including full-size and minivan conversions, platform lifts, scooter and wheelchair lifts and transfer seats. VMI’s Northstar conversion is the only in-floor ramp system currently available on all major minivan models through mobility dealers nationwide.

“VMI is pacing the build of Sienna’s at smaller quantities from previous product launches to ensure our commitment to quality,” said Eaton.  “Initially it will be harder to get one but you only get one chance to do a Toyota right.”

As part of the program, Toyota Mobility will provide up to $1,000 in customer assistance to help offset the cost of any qualified adaptive equipment or conversion for drivers and/or passengers when installed on any eligible purchased or leased new Toyota.

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.