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AZRE Forum educates a full house

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On Thursday, July 23, AZ Big Media hosted the inaugural AZRE Forum at the Ritz-Carlton. It was a meeting of the minds featuring the top producing brokers, most influential economic developers, bankers and developers in the state. The event sold out, with a standing-room only attendance of nearly 350 people. Another 40 people tuned into… Read More →

AZ Big Media starts social media merger


AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →

Social Media Prenups Trending In Valley

by in AZ Business Magazine | Legal

First comes love, then comes marriage, the baby carriage, and, for many Americans, divorce. Even if a couple doesn’t have an estate to divvy, family matter lawyers are reporting emerging trends that may have couples wishing they had signed prenup. As the director of family law at Rose Law Group, Kaine Fisher has prepared many… Read More →

Maricopa Community Colleges hit big on social media


Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, Maricopa Community Colleges has been “liked” or “followed” upwards of 50,000 times across their top three platforms, Facebook, Twitter, and LinkedIn. Facebook makes up the bulk of engaged community members, having just reached 40,000 followers today. By comparison,… Read More →

Tips for better business Tweeting

social media day

With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

What companies have the worst customer service?

service, a platform that produces thousands of crowdsourced answers to opinion-based questions, has collected nearly 14,000 votes on what people think are the companies with the worst customer service. Nearly 5,000 votes were also collected on what people think are the most evil Internet companies. Here are the current rankings for both lists: Companies With… Read More →

How to Tweet your way to new sales


Sales is all about relationships: Having a conversation, understanding a need and providing a solution. As a public forum, Twitter is a great place to listen, reply and reward. “Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder of Twitter marketing company HipLogiq. Admittedly,… Read More →

Those Who Don’t Know You Are More Likely to Retweet


Big news can spread like wildfire via Twitter, but did you ever think about why certain people choose to retweet? A new study from the W. P. Carey School of Business at Arizona State University shows — if someone doesn’t know you well, then he or she is actually more likely to retweet something significant… Read More →

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

Social Media: Great Resource for Small Business

Are you taking advantage of social media in your small business? According to a recent report by the Social Media Examiner, you probably should. 89 percent of the respondents said social media was providing them greater exposure and 75 percent claimed it was increasing traffic. Although only 43 percent suggested that social media increased sales,… Read More →

Is Google+ Better for Business than Facebook or Twitter?

social media day
by in Featured | Marketing

In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs, says Alex Hinojosa,… Read More →

Super Bowl power outage shines light on PR opportunity
by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

Home builder uses social media to attract buyers
by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →