twitter Archives

What drives politicians to Tweet what they do?

Research has shown that politicians’ gender shapes public expectations of their expertise. Female politicians, for example, often are expected to possess communal personality traits, such as caring and compassion — and, in turn, they are perceived as being knowledgeable about social topics, such as health, education and children’s issues. Men, on the other hand, are… Read More →

Silicon Desert Insider: Which Digital Marketing Platforms Deserve your Dollars?

It takes dedicated investment to an organization’s social media platforms or tools to determine what’s next and what’s not worth your time. The worst social media and marketing mistake a company can make is investing too much time, money and effort into a failing medium, while a strong presence on a thriving platform can increase… Read More →

Vault.com names the top internship programs for 2017

Vault.com, the source for career intelligence, has taken the guesswork out of the exhaustive internship search with today’s release of the Top Internships for 2017, highlighting the top programs in 13 categories, including the Most Prestigious Internships, the Best Overall Internships, the programs offering the best Quality of Life and Career Development, and the best… Read More →

What are the best tech tools for business owners?

Self-Service Technologies, Technology

Small business owners have ranked their favorite tech tools and apps in SurePayroll’s third annual favorite tech tools survey, part of the July 2016 SurePayroll Small Business Scorecard®. Google Drive was the most used app among small business owners – for both organization and Cloud storage. SurePayroll asked small business owners and entrepreneurs nationwide to… Read More →

Digital Air Strike earns Red Herring Global Award

Digital Air Strike, the automotive social media and digital engagement company won the Red Herring Global Award. Digital Air Strike was recognized for its disruptive and innovative social marketing and consumer engagement platform. The Red Herring Top 100 Global Award highlights the most exciting and game-changing private companies in the world. Digital Air Strike became… Read More →

AZRE Forum educates a full house

On Thursday, July 23, AZ Big Media hosted the inaugural AZRE Forum at the Ritz-Carlton. It was a meeting of the minds featuring the top producing brokers, most influential economic developers, bankers and developers in the state. The event sold out, with a standing-room only attendance of nearly 350 people. Another 40 people tuned into… Read More →

AZ Big Media starts social media merger

AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →

Social Media Prenups Trending In Valley

by in AZ Business Magazine | Legal

First comes love, then comes marriage, the baby carriage, and, for many Americans, divorce. Even if a couple doesn’t have an estate to divvy, family matter lawyers are reporting emerging trends that may have couples wishing they had signed prenup. As the director of family law at Rose Law Group, Kaine Fisher has prepared many… Read More →

Maricopa Community Colleges hit big on social media

Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, Maricopa Community Colleges has been “liked” or “followed” upwards of 50,000 times across their top three platforms, Facebook, Twitter, and LinkedIn. Facebook makes up the bulk of engaged community members, having just reached 40,000 followers today. By comparison,… Read More →

Tips for better business Tweeting

social media day

With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

What companies have the worst customer service?

Ranker.com, a platform that produces thousands of crowdsourced answers to opinion-based questions, has collected nearly 14,000 votes on what people think are the companies with the worst customer service. Nearly 5,000 votes were also collected on what people think are the most evil Internet companies. Here are the current rankings for both lists: Companies With… Read More →

How to Tweet your way to new sales

Sales is all about relationships: Having a conversation, understanding a need and providing a solution. As a public forum, Twitter is a great place to listen, reply and reward. “Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder of Twitter marketing company HipLogiq. Admittedly,… Read More →

Those Who Don’t Know You Are More Likely to Retweet

Big news can spread like wildfire via Twitter, but did you ever think about why certain people choose to retweet? A new study from the W. P. Carey School of Business at Arizona State University shows — if someone doesn’t know you well, then he or she is actually more likely to retweet something significant… Read More →

Leveraging visual storytelling tools can boost business

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →