United Rentals Archives

Lavidge Launches National Campaign with Dole

by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

Well Equipped: Rental Market Doing Well In A Down Economy

Rental Equipment - RSC Boom Lifts and Reach Forks

The trend that has created a boon for the rental equipment industry The notion that a penny saved is a penny earned is playing out in the marketplace, as execs from the C-suite hold tightly to hard-earned capital in an environment where lending remains tight. Doubts about the strength of the economy have pessimists outnumbering… Read More →