Tag Archives: Valley Toyota Dealers

advertising

Cramer-Krasselt Dominates 2014 ADDY Awards

The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients.

Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print, radio, television, digital, out-of-home and other categories.

A record 500 entries were evaluated by a distinguished panel of judges representing the nation’s top advertising and integrated marketing agencies.

“Our work is based on the idea that the brand with the most friends wins,” said Ian Barry, C-K’s senior vice president and executive creative director. “We work tirelessly to uncover insights that not only help us create memorable work for a wide range of clients, but that also drive their businesses.”

Among C-K’s award-winning work was:

Arizona Science Center
(Out-Of-Home: Bronze Winner)
C-K extended its “Never Stop Wondering” campaign inside Arizona Science Center to ask questions about, well, everything.

Phoenix Coyotes
(Newspaper: Bronze Winner)
The “Hungrier than Ever” campaign conveyed new ownership’s commitment to the team and a renewed commitment to Phoenix Coyotes’ fans.

MGM Grand
(Consumer or Trade Publication: Silver Winner)
Print ads in high-profile publications such as Entertainment Weekly, Bon Appetit and Travel + Leisure underscored MGM Grand’s position as the ultimate entertainment authority in Las Vegas, with legendary events, along with world-class nightlife, dining and shows.

Monterey County Convention and Visitors Bureau
(Newspaper: Bronze and Silver Winner)
“Grabbing life by the moments” was the premise of a new campaign for Monterey County Convention and Visitors Bureau. The idea was to highlight the amazing moments visitors can experience in Monterey, layered with the destination’s carpe diem attitude toward life.

Salt River Project (TV: Bronze and Silver Winner)
It feels good to save money and energy. This campaign brings that good feeling to life with light-hearted and exaggerated scenarios in TV, online, radio, and print. C-K also worked to secure specific media placements that align with “feel good” moments.

Valley Toyota Dealers (TV: Bronze, Silver and Gold Winner)
Eight years and still going strong, C-K’s “Pat” campaign for Valley Toyota Dealers took the quirky spokesperson’s antics to a new level, while driving robust vehicle sales.

PCH Toyota Sienna4

PCH staff packs 25 into Toyota Sienna

Valley Toyota Dealers donated a second employee transport van to Phoenix Children’s – giving the Hospital the ability to shuttle staff to and from various satellite locations around metropolitan Phoenix.

To celebrate, the hospital hosted a Load-a-Toyota event outside the main patient tower to see how many doctors, nurses, and other staff members could be stuffed inside the vehicle. Patients were hand to guess how many they believe will fit inside – with the one coming closest winning a prize.

The staff was able to stuff 25 employees into the Toyota Sienna that was given to Phoenix Children’s Hospital to use as a transport van, courtesy of Valley Toyota Dealers. This van will give the hospital the means to shuttle staff to and from satellite locations across metropolitan Phoenix. None of the patients guessed the exact number of people, but two of the patients guessed 20, so they each won a prize for being closest to the exact number.

Valley Toyota Dealers have been valuable partners of Phoenix Children’s since 2004, contributing more than $700,000 in support of the Hospital’s water safety and drowning impact awareness program. In addition, the donations of both Toyota Sienna vans totaled more than $40,000 each.

“We are honored to support this Hospital that touches so many lives, including those of our own employees,” said John O’Malley, Board President of the Valley Toyota Dealers. “The importance of what they do not just inside the hospital walls, but outside of them too – reaching out to the community with programs like Water Watchers – is critical and something we’re proud to have been a part of for nearly a decade now.”

volunteer

Valley Real Estate Brokers Compete in Raising Money for Kids

This winter, brokers from the local commercial real estate industry will unite and compete in raising money to help at risk children in Arizona. Brokers for Kids is a year-long fundraising effort, hosted by the Scottsdale 20/30, involving teams created by Valley commercial real estate market. The effort culminates with the Brokers for Kids annual event which will be held this year on Friday, February 15, 2013 at Tempe Beach Park at Tempe Town Lake.

Throughout the year, brokers along with other industry professionals raise money through various fundraising efforts for Boys Hope Girls Hope. Boys Hope Girls Hope is non-profit that provides scholarships to underprivileged kids in both community-based and residency-based programs, ensuring a good education and a start towards a college education.

“It’s truly an amazing charity that helps academically capable and motivated children in need to meet their full potential,” said Brokers for Kids Chariman Ben Hawkins. “We help these children succeed by providing value-centered family-like homes, better opportunities and education through college.”

Last year, Brokers for Kids raised more than $242,000 for Boys Hope Girls Hope. Their goal is to raise $300,000 in 2013. A percentage of the fundraising dollars is also donated to the charity of choice of the Broker’s Cup winner.

On February 15, the coveted Broker’s Cup is awarded to the top fundraising team. The teams will also participate in the Olympiad Championship, a fun day of games and spirited competitions at Tempe Town Lake. They will compete in a quarterback challenge, volleyball, basketball, baggo, and bocce games. Sponsorship opportunities are available for this day-long event.

The Scottsdale 20-30 partnered with Valley Toyota Dealers and is raffling a 2013 vehicle to drive fundraising efforts leading up to the event. Raffle tickets are now on sale and the drawing for the Toyota will occur during the Olympiad on February 15 which is open to the public.

“Every dollar counts and without the tremendous support of the commercial real estate community, this event would never have become what it is today,” said Hawkins.

For more information on Brokers for Kids, the Scottsdale 20/30 organization, sponsorship opportunities or to purchase raffles tickets, visit www.scottsdale2030.org/brokersforkids.html