Tag Archives: Victory

Lennar Pinnacle NextGen Plan at Victory

Lennar re-enters Arizona active adult business

After a 12 year hiatus, Lennar Arizona is back in the business of creating homes within an active adult community.  “The timing was right for us as a company, and certainly as a nation with the growing number of Baby Boomers who are looking for new lifestyles and homes,” said Alan Jones, Lennar Arizona president.  Lennar was invited by DMB to build in the new active adult Victory district within Verrado in Buckeye. “We were honored to be selected and jumped on the opportunity to be a part of a fresh offering for the age 55+ home buyers, ” said Jones.    Lennar’s last local active adult community was Ventana Lakes in Peoria.

DMB developed Victory to bring something new and unique to the highly competitive active adult community marketplace.  “Part of the Victory story is offering homes built by four home builders – more customer choice and authentic looking neighborhoods.   Lennar is a long-standing, highly respected and trusted home builder.   The “Everything’s Included®” and Next Gen® – The Home Within a Home® designs are totally unique to the Active Adult category and based on extensive consumer research, we were confident that Lennar had what the new customer wants in new homes built with their lifestyle in mind,” said Deborah Blake, President of the Active Adult Lifestyle and Development Group of Cecilian Worldwide, which has consulted on the strategic marketing, as well as brand and creative strategy.

Victory resonates with buyers like Rick and Sharron Howell who moved from Carefree, AZ to Goodyear a year and a half ago, renting a home,  to test the waters of living on the west side of the Valley.  They love the location and the small-town-feel of Verrado.  And after confirming with some real estate agents that Lennar builds a good home, they selected an enhanced Summit plan, along with a great home site. And, Lennar’s “everything included” offering made the selections easy.  “I didn’t want to wade through 40 pages of upgrade choices, which can be quite confusing,” said buyer Sharron Howell.  The Howells are looking forward to moving in, getting settled and enjoying the lifestyle.  “We will be hiking, biking, playing golf, swimming and working out in the gym when it’s completed. And, in the evening we’ll sit in our backyard with a glass of wine and look at the impressive mountains and the stars,” noted Sharron Howell. 

Lennar is building five different single-story home plans in Victory, including the 2,136-square foot single-story Pinnacle, a Next Gen® plan. This concept has been a huge success in the marketplace as it basically offers two homes under one roof, with one payment. The Next Gen® suite is attached to the main home via an interior door, and includes a bedroom, bathroom, living room, kitchenette and privacy.  Lennar has identified dozens of uses for the Next Gen® suite – from a comfortable home for aging parents, boomerang young adults, home office, or guest room. 

The idea of creating two living spaces under one roof was driven by the aging of America and a soft economy.  “Many people in mid-life want a safe and comfortable space for their parents.  Having them just a door away offers privacy, yet inclusion, and that has been a home run for Lennar. It has helped created some powerful family bonds,” said Jones. 

Later this year, the Victory clubhouse is expected to open for the exclusive use of the active adult district residents.  Meanwhile Victory at Verrado residents enjoy the community pool, Verrado Golf Club, shopping and restaurants in downtown Verrado, parks, 21 miles of trails, clubs and community events.

Lennar, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. The company builds affordable, move-up, and retirement homes primarily under the Lennar brand name. The company has been building in Arizona for nearly 40 years and owns considerable land holdings in the state. For the latest Lennar information, visit any of the following: Lennar.com, Facebook.com/LennarPhoenix; YouTube.com/LennarPhoenix; Twitter.com/LennarPhoenix.

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AZ's First Multi-Builder Community for Baby Boomers

DMB Associates announced today the four builders that will construct homes at Victory, Arizona’s first multi-builder community for people 55 years and better which will be located in the multi-generational community of Verrado.

Only four homebuilders were selected among the interested top local and national homebuilders. The Phase One roster includes Lennar (NYSE: LEN), Maracay Homes (NYSE: WY), Standard Pacific (NYSE: SPE) and T.W. Lewis by David Weekley Homes. The combined purchase by the homebuilders totals $40.68 million.

Similar to DMB’s process of collaborating with lifestyle, health and longevity experts on the design of the community, DMB engaged an expert architect, universal design experts, and kitchen and bath designers to educate homebuilders on how the lifestyle, needs and motivations of Baby Boomers differ from traditional homebuyers.

As a result of the collaboration, these homebuilders will be offering innovative, easy living home designs with an emphasis on entertaining, personal retreats, dream kitchens including the latest appliances and technology, open floor plans, and casual living that creates connections between the indoor and outdoor living spaces.

“By collaborating with multiple builders, Victory at Verrado plans to offer its residents more choice, quality and personalization than other communities constructed by a single homebuilder. Multiple homebuilders, coupled with Verrado’s unique architectural guidelines and front porch emphasis, will create diverse and traditional looking neighborhoods,” said Nick Taratsas, DMB senior vice president and general manager of Victory. “No other developer has spent this kind of time and attention to educate builders on the specific needs of Baby Boomers.”

The first phase of homes will range from approximately 1,400 square feet to more than 3,000 square feet, available on four distinct lot sizes. Home prices are planned to range from the $200,000’s to more than $500,000.  DMB, which has a growing list of interested buyers, plans to start sales in January 2015.

The residents of Victory will enjoy all of the existing amenities the small town of Verrado offers today.  In addition, the Victory Club, which will be located at the center of the Victory District, will be the hub of the indoor and outdoor amenities designed and built exclusively for Victory residents. The Victory Club is planned to open in December 2015. Tom Lehman is designing Victory’s 18-hole golf course and clubhouse which is planned to open late 2016.  An extensive path and trail system connecting the new Victory district and adjacent White Tank Mountain range and Verrado is being planned as well.

DMB broke ground on Victory at Verrado in October 2013. The district will have 3,500 homes at build out.

Victory’s Phase One Builders and Number of Lots:

Lennar – 125

Maracay Homes – 98

Standard Pacific – 120

T.W. Lewis by David Weekley Homes- 74

Victory at Verrado

DMB Associates Unveils Vision for Verrado’s 'Next Generation Community'

Victory Rendering 2, DMBDMB Associates broke ground today on “Victory,” totaling approximately 1,200 acres, representing the next generation of communities for people 55+ years and better.

“We’ve created a neighborhood in our thriving small town community of Verrado where people can explore the life they have waited to live for at least 55 years,” said Charley Freericks, president of DMB. “With Victory, DMB Associates has shifted the paradigm in how communities are planned to provide meaningful and authentic experiences for Baby Boomers.” 

This new district is the culmination of years of consultation with lifestyle, health and medical experts to design a place that lives up to the aspirations of residents. Victory offers exclusivity and the connection of being part of the tightknit, multigenerational Verrado.

“We are living longer, healthier lives and expectations have changed for how we want to live,” said Nick Taratsas, DMB senior vice president and general manager of Victory. “The Boomer generation looks realistically at living to 100 years old. Victory provides the necessary flexibility for Boomers who want to work, stay healthy, have fun and be actively engaged in the community.”

Known for developing communities with a strong sense of place, DMB learned from experts from Arizona and across the country. 

Experience Matters, a Phoenix-based organization connecting Boomers with nonprofits, highlighted the importance of meaningful engagement including an encore career, a part-time job and/or volunteering in ways that take advantage of Boomers’ expertise, experience and education within the community. 

The Gray Institute, a Michigan-based organization that collaborated with Nike to develop their Professional Golf Training Program, inspired DMB to look at opportunities to include strength, coordination and power resiliency activities into Victory for all “athletes.” 

DMB also consulted Dr. Walter Bortz, a clinical professor of medicine at Stanford University. Bortz instilled in DMB the importance of physical, mental and human connectivity to people, places and community as well as the benefits of taking a walk instead of a pill.  

DMB hired Hart Howerton, one of the nation’s leading architectural and planning firms based in New York and San Francisco, to design the centerpiece of Victory with the advice of experts and future residents. Hart Howerton has earned international accolades for their work with properties like the Four Season Resorts. They also have been the creative force behind well-known places like Palmetto Bluff in South Carolina.

With 3,500 homes at build out, Victory will be the first active adult community to offer homes designed and built by multiple home builders, providing innovative home plans, many options to personalize, more choices for the consumer and diverse neighborhoods.   

Victory’s neighborhoods have been designed to take advantage of the new 18-hole golf course and open desert landscape as it winds through the neighborhoods with an extensive path and trail system, connecting residents with Verrado and the White Tank Mountains.