Tag Archives: Vitamin Shoppe

Vitamins for health

New era begins at Olympian Labs Inc.

The new management team at Olympian Labs, Inc. is laser focused on developing the brand, providing stronger support for retail partners, and helping customers lead healthier lifestyles.

In the past, the focus was simply to make the highest quality health supplements available. Less attention was paid on how to market the products or ways to help consumers live a healthier life.

“We want to provide the tools and the direction people need to achieve their goals,” said Don Edwards, Vice President of Sales and Marketing who joined Olympian Labs about a year ago. “We’re also dedicated to working more closely with our retail and online partners to provide them with the support they need to successfully market our products.”

Olympian Labs manufactures about 250 products that are sold nationwide and can be found at major health food retailers including the Vitamin Shoppe.

The new approach, though, goes beyond the products on the shelves. Olympian Labs has formed a Healthy Living Team of fitness, nutrition, strength and healthy living coaches who engage with Olympian Labs customers through weekly videos and blogs.

“At Olympian Labs we are focused on improving people’s lives,” said President and CEO David Besins.  “It’s all about building a better you.”

The Healthy Living Team specialists offer conditioning drills, talk about the benefits of Chia seeds and apple cider vinegar, and relay the importance of having workout partners.

“We want to talk with our customers, not at them,” said Stacy Dill, Director of Marketing who joined the company last fall. “Of course we would like to sell many products. But we also want to educate, inform and engage.”

Olympian Labs practices what it preaches about living a healthier lifestyle. The Phoenix-based company is launching a monthly “Fit Friday.” The office will shut down at 2 p.m. so employees can do a fitness or healthy living activity together. Afterwards, employees can leave early to enjoy a few extra hours of quality time with their families.

“This marks the beginning of a new era at Olympian Labs,” Dill said. “We’re committed to a quality overall experience, for our customers, our employees and for our retail partners.”

Benenson Capital - Retail Leasing

Benenson Capital Partners Signs Major Tenants To More Than 90,000 SF In Tucson

Benenson Capital Partners signed a string of major tenants to a total of 90,450 SF at its retail property located at the NEC of Broadway Blvd. and Craycroft Rd. in Tucson, Richard A. Kessler, COO of Benenson Capital Partners, announced.

Nancy McClure of CBRE’s Tucson office represented the landlord, East Broadway Tucson Co. LLC (Benenson Capital Partners), in negotiating all of the long-term lease agreements. The exact financial terms of the transactions were not disclosed.

Popular arts and crafts merchant Hobby Lobby signed a 50,000 SF lease, making the national retailer the largest tenant at the center. The tenant is expected to take occupancy of the majority of the retail space formerly housing Mervyns in the last quarter of 2012, marking its first store in the Tucson market. Hobby Lobby was represented by David Leathers of Northbrook, IL-based D.E. Johnson & Associates, Inc. in the lease negotiations.

Stein Mart, a high-end, off-price national retailer, which has committed to 34,000 SF at the retail center, will lease up the balance of the former Mervyns space. The new storefront will serve as Stein Mart’s second Tucson location. Construction of the new store will commence immediately and the retailer is expected to take occupancy before the 2012 holiday selling season. Florida-based Stein Mart was represented by David Darr of The Place in San Antonio.

In addition, The Vitamin Shoppe has signed a 3,200 SF lease. The retailer will occupy space at a multi-tenant pad located in front of the future Stein Mart store, along Broadway Rd. The Vitamin Shoppe is expected to move into its new storefront once construction of the pad is complete. The tenant was represented by Tom Woods of Colliers International in Phoenix and Jerry Willis of Bialow Real Estate, LLC in Atalanta.

One of the largest specialty bedding companies in the world, Mattress Firm also signed a long-term lease for 3,250 SF next to the Vitamin Shoppe. The tenant is expected to open for business in 1Q 2013. Darren Pitts of Velocity Retail Group in Phoenix represented Mattress Firm.

“Benenson Capital Partners is thrilled to welcome these prominent national retailers to the property,” Kessler said. “All of the tenants are all best-in-class retailers in their respective markets, and will offer a diverse range of products to the community. We are proud to be able to continue our commitment to the City of Tucson through the transformation of this currently vacant site into a new, vibrant shopping center.”

According to McClure, “There is a tremendous amount of pent-up demand in our marketplace and this site was on the shortlist of a number of major national retailers and restaurant chains. When Mervyns was here, this was one of its top-preforming stores, which speaks volumes to the power of the site’s potential for new retailers entering this trade area.”

Plans call for redevelopment of the entire property, which was vacated by Mervyns three years ago after the retailer filed bankruptcy and closed all of its stores nationwide. Benenson has completely redesigned the building’s exterior façade and added a demising wall to create a second space. In addition, they are razing the vacant tire store on the corner and replacing it with a new 14,500 SF mulit-tenant retail pad. Limited space is currently available on the pad but is anticipated to be fully leased shortly.

For more information on Benenson Capital Partners, visit www.benensoncapital.com.