Tag Archives: vogue

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The story of the modern manicure is cross-cultural, generational

That nail that you pick, bite and chip has a story to tell, and that story begins with a bottle of liquid nail enamel.

Maybe it was the 176 pages that brought women of various ages to the Whiteman Hall at the Phoenix Art Museum on Sept. 10, or maybe it was curiosity. Either way, they came to hear author and archive manager at PVH Corp., Suzanne E. Shapiro, explain that under each woman’s manicure lay not just personality but reflection of the eras in fashion and beauty.

“I think that’s so interesting that you can really almost take any sort of aspect of like beauty or fashion and see how it can be translated as apart of like a bigger part of our culture. It’s just a different kind of document,” Shapiro said.

493501At 5 p.m., president of the Arizona Costume Institute, Judy Steers, walked onstage to give the introductions for Shapiro’s lecture, “Jungle Red and Dragon Ladies: A Century of Modern Manicure.”

“Well I think it gives us a sense of history and the importance of this part of our fashion world. I think it draws attention to the fact that manicure does have a history. It’s a beautifully illustrated book,” Steers said.

Shapiro’s book, “Nails: The Story of the Modern Manicure,” published last April, is unique in that fact that it’s one of the first in its kind to detail the manicure’s history. The book is filled with nail ads, pictures, photo essays, interviews and a timeline of the painted nail from the 19th to 21st centuries.

After moving to New York 10 years ago, Shapiro began noticing the abundance of nails salons in the city. From just that observance, her curiosity eventually sparked the idea for the book.

“It got me thinking of like ‘when did this become such a compelling aspect of women’s beauty?’ I really didn’t think about it too deeply then, but I eventually went to graduate school at New York University for costume studies, and when I was thinking about writing my graduate thesis I found that no one had really treated it with any amount of seriousness,” Shapiro said.

Shapiro saw that manicures had a long and growing history, especially nail art, making it a realistic task to write the thesis leading into a book, when she started her research in 2008 by looking through archives of magazines like Vogue.

Wearing a manicure themed print crème dress, beige booties, and long oval-shaped white nails, Shapiro stood behind the podium entertaining the room of women while summarizing her book with a series of slides projected on the screen. A sense of bonding and joyful memories filled the room.  Some laughed at the pictures that reminded them of their first manicure or what color their mother often wore.

“I have pictures, like my mom painted my nails when I was like two or three, but my professional manicure would have been high school. I have had polish on my nails everyday since I was in seventh grade,” 33-year-old teacher Kristin Roberts said.

“I would say I was probably about maybe twelve or thirteen. I used to do my own nails. I was obsessed. That’s how I got started with doing nails,” 31 year-old nail technician Jennifer Pyles said.

“Of course I recall my mother wearing the red nail polish of the 50’s, and even though she was a very hard worker as a stay at home mother, definitely made the effort to do her nails herself with the red color of the day,” 64 year-old videographer and member of ACI Diana Lamb said.

A common theme throughout the decades was that no matter what was going on, from wars to unstable economies, women found a way to continue having manicures, even if they had to do it themselves. It was a cheaper way to maintain their appearance.

“I think it’s a very pointy aspect of the manicure how it’s so often tied to our life passages and special occasions whether it’s proms and graduations or weddings or even births,” Shapiro said.

Within an hour, Shapiro finished her presentation to the sound of applause from all the women in the room who were inspired by her ultimate message about a women’s manicure.

“It’s been a way for women to define themselves as individuals and as members of their society. It’s something you can experiment with. You can try something new the next day because it’s not permanent. There is a rich history to women’s beautification rituals,” Shapiro said.

Hub Clothing

HUB Clothing Owner Travels To Set Trends

With a passion for fashion and a mission to stay stylish, HUB Clothing finds inspiration for the latest trends by traveling the world. Visiting fashion capitals, such as Paris and London, owner Jennifer Mumford chooses the best-of-the-best collections to share with the Valley of the Sun, especially the Scottsdale area.

HUB Clothing“It’s important to see what other cities are doing in regards to fashion,” Mumford says. “I make sure to go to trade shows in different cities, such as L.A and San Francisco, as well as the showrooms of different vendors.”

Whether it’s within the country or abroad, Mumford believes there is something to be learned.

Since 1992 when it opened in Scottsdale, HUB has brought men’s and women’s collections, including Nudie, G-Star and Diesel, to the area. The store is renowned for being the first to have specific items in stock.

“We were the first to get TOMS shoes, and now they are everywhere,” Mumford says. HUB Clothing“That was really exciting.” TOMS is just one example of how travel has given HUB inspiration and impacted the business.

Sometimes inspiration is found when it’s not sought after. Mumford says she gets ideas from going on vacation or reading magazines such as Vogue and GQ.

“It’s important to be really open to all different forms of media to see what’s going on in the fashion world,” Mumford says.HUB Clothing

Although HUB gains influence from all over the world, the top priority is the happiness of customers here in the Valley, Mumford says. And HUB stays true to its vision: buying for customers. Mumford says she relies on her instincts when making a purchase.

“You have to remember who your client is,” Mumford adds. “If you buy clothes just for the trend, it could be hit or miss.”

It’s this individualized customer service and loyalty to its customers that Mumford says sets HUB apart from other clothing stores like it. Employees understand that a customer is more than a sale; in fact, they are known on a first-name basis, and employees strive to make each person who walks in the store feel welcome and special, she adds.

“I hire people who have a passion for the fashion industry, and they are trained to know all about our products and how they fit,” Mumford says. “You walk in, and we can fit you into the perfect pair of jeans.”

According to Mumford, this unique experience intertwined with trendy inspiration gained by travel makes HUB the place it is.

“I travel to go and look at what’s going to translate best for my clientele,” Mumford says. “Traveling is a necessity.”

For more information about HUB Clothing, visit hubclothing.com.

Hub Clothing
Scottsdale Fashion Square
7014 E. Camelback Rd., Scottsdale
(480) 970-0707

Pastel Fashion

The Power Of Pastel Shades

Like Easter eggs, fresh flowers and seasonal allergies, pastel shades are synonymous with springtime. Hues such as light yellow, icy blue, blush pink, light lavender and mint green are key players in this season’s trend-setting color palette.Power of Pastel

Such shades normally reserved for the nursery lit up the spring runways and are now changing the faces of storefront displays across the valley. Designers such as Tommy Hilfiger, Ralph Lauren, Marc Jacobs, Calvin Klein and Alexander Wang have transformed these child-like shades into a wearable and desirable springtime staple.

When revitalizing our closets with these playful colors that scream springtime, its best to avoid the head-to-toe monochromatic look pulled from the runway, as these sorbet shades tend to add unwanted bulk. Although the one-shade look may work for seven-foot models, pastels tend to squash any petite frames.

To avoid this, break up your look with either different shades of pastel or pair with solids, such as a black sweater, white blouse or a nude pump. Another great way to stay on trend without adding bulk is to invest in tailored pieces with clean lines.Power of Pastel

Capable of being a work-appropriate trend, avoid resembling a gelato shop by pairing a crisp black or white piece to help balance the outfit. A well-fitted pastel blazer, blouse or pencil skirt are both stylish and a sophisticated alternative to these playful shades.

Outside of the work area, pastel-dyed denim has been a huge standout for this trend. Without overindulging in looks from the ’80s, pair your sorbet pants with a white tee and black flats.

With the rising temps, enjoy these light and airy shades with loose-flowing dresses and skirts. For a little something extra, pair your look with this season’s hot patterns, such as polka dots, floral or the revitalization of stripes.

Perhaps a daunting trend to get acquainted with, it’s still easy to stay fashionable with the help of pastel accessories. Embrace these light hues in purses, jewelry and even nail polish. Most importantly, have fun with this not-at-all-serious color palette; we’ll leave that up to the dark crimsons, blacks and purples looming over our fall wardrobes.

For more pastel fashion and inspiration, visit: