Tag Archives: Walter Cronkite School of Journalism and Mass Communication


Warren Buffett headlines new ASU speaker series

Leading business figures, including BerkshireHathaway CEO Warren Buffett, are participating in a new speaker series at Arizona State University.

The “Iconic Voices” lecture series, to be held at the Walter Cronkite School of Journalism and Mass Communication, features candid in-person and video interviews with business notables that include Buffett and Freeport-McMoran CEO Richard Adkerson as well as Andrew Fastow, the former Enron chief financial officer who was at the center a scandal with the energy company.

Jeff Cunningham, professor of practice at ASU’s Cronkite School and the W. P. Carey School of Business, is the creator and host of the series, which is scheduled  for select Thursdays during the spring semester.

Cunningham, who is the former publisher of Forbes Magazine, said, “‘Iconic Voices’ will focus on candid discussions about the everyday lives of extraordinary people.”

“We have chosen to bring these important leaders and disruptors to the Cronkite School to impart the lessons from disruption in non-media industries that could be applied to the digital transformation taking place in the media,” he said. “They have relevance to our student journalists’ understanding of how different leaders approach change, innovation and disruption.”

“Iconic Voices” kicks off on Feb. 26 with an in-person interview with Fastow and concludes March 19 with an interview with Adkerson. The hourlong talks are open to the public and will take place in the Cronkite School’s First Amendment Forum on the ASU Downtown Phoenix campus.

The interviews will be featured on iconicvoices.org, currently under development, with articles written by Cunningham.

Cunningham joined ASU in 2014 as a professor in the areas of disruptive innovation and the business of media. In addition to serving as publisher of Forbes Magazine, he also was publisher of American Heritage magazine, founder and editor-in-chief of Directorship Magazine, the leading publication for corporate board directors, and a senior executive with BusinessWeek.

Cunningham has profiled or interviewed many key business and public policy leaders, including former Supreme Court Justice Sandra Day O’Connor, former Securities and Exchange Commission Chair Mary Schapiro and Goldman Sachs Chairman and CEO  Lloyd C. Blankfein.

“Iconic Voices” Schedule

Thursday, Feb. 26, 2015
7-8 p.m.
Andrew Fastow, former chief financial officer, Enron Corporation; convicted in 2006 of two counts of securities fraud
“Failed, Jailed, and Recovered”
Live interview conducted by Jeff Cunningham, professor of practice, Cronkite School and W. P. Carey School of Business

Thursday, March 5, 2015
7-8 p.m.
Warren Buffett, chairman and chief executive officer, Berkshire Hathaway
“When I Buy a Company, I’m a Journalist”
Video interview conducted by Jeff Cunningham,professor of practice, Cronkite School and W. P. Carey School of Business

Thursday, March 19, 2015
7-8 p.m.
Richard Adkerson, vice chairman, president and chief executive officer, Freeport-McMoRan
“The World of the Global CEO”
Interview conducted by Jeff Cunningham, professor of practice, Cronkite School and W. P. Carey School of Business

Commercial Development - AZRE Magazine January/February 2012

ASU School program focuses on border issues

Michael Lacey and Jim Larkin, longtime owners of the national chain of Village Voice alternative weeklies, will use proceeds from a lawsuit against Maricopa County Sheriff Joe Arpaio to establish a Chair in Borderlands Issues at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

The $2M gift will support an endowed chair who will lead a new program at the Cronkite School in which students will cover immigration and border issues in the U.S. and Mexico in both Spanish and English. The Lacey-Larkin Chair will be the only endowed chair in the country focused exclusively on Latino and borderlands coverage.

The Chair will direct advanced student journalists in a professional immersion program in which they will report, write and produce cutting-edge stories that will be distributed in English and Spanish to professional media outlets and will be prominently featured on the Cronkite News website and Arizona PBS newscasts. Additionally, the Lacey-Larkin Chair will comment on and write about border and immigration reporting nationally, promoting public scrutiny and serving as a national voice on coverage of issues affecting the fastest-growing segment of the U.S. population.

The new Chair will be the cornerstone of a Cronkite specialization that will include three full-time professors. The Lacey-Larkin Chair and a second, university-funded, professor to be added next year will join Cronkite Professor Rick Rodriguez, former editor of the Sacramento Bee and the first Latino president of the American Society of News Editors, as Southwest Borderlands Professors.

Lacey and Larkin are drawing on proceeds from a $3.75 million settlement from Maricopa County in a widely publicized case that tested First Amendment rights as well as Arpaio’s policing practices. They said their gift to ASU grew out of their outrage at the way Mexican immigrants, in particular, have been treated by the sheriff’s office.

“Sheriff Joe Arpaio is trampling federal court oversight in his rush to harass the Hispanic community,” Lacey said. “During this past election, virtually every candidate felt compelled to discuss our border as if Mexico was an enemy instead of a neighbor. Elected officials are responding to and fanning the flames of bigotry. We intend to encourage the better nature of students at the Cronkite School.”

Larkin added, “I grew up in Arizona and was taught from an early age that one must give a hand to those of us less fortunate in life. There is not a more deserving group than those Mexican immigrants who braveunimaginable peril in the Sonoran Desert to travel to Arizona for work and economic opportunity. I hope my endowment of this Borderlands Chair at Cronkite shines a bright light on the Mexican immigrants’ heroic struggle for the American Dream in an unfortunately inhospitable Arizona environment.”

Cronkite Associate Dean Kristin Gilger said the Lacey and Larkin endowment adds to the pair’s already established legacies as champions of the oppressed and watchdogs ofgovernment. “It ensures that the work they care about so much and have done so well lives on in perpetuity,” she said.  “And it will give students an unmatched opportunity to do the kind of high-level and insightful coverage so needed in this area.”

The two news executives and the Phoenix-based New Times, part of the Village Voice Media enterprise, have long been critical of Arpaio and his deputies, charging them with racial profiling, illegal detention of Latinos and immigration sweeps in Latino communities in and around Phoenix. The New Times also published numerous stories alleging financial irregularities and mismanagement in the sheriff’s office, mistreatment and deaths of jail inmates and retaliation against the sheriff’s critics.

In 2004, the New Times published Arpaio’s home address in defiance of a state statute that bars news organizations from publishing home addresses of public officials if the information could pose a threat to their safety. The paper contended Arpaio was using the statute to hide his real estate assets.

Arpaio, claiming that he had received death threats as a result, sought to have Lacey and Larkin prosecuted. The case went nowhere for several years until then-Maricopa County Attorney Andrew Thomas hired a special prosecutor in 2007. The prosecutor, Dennis Wilenchik, issued sweeping subpoenas seeking the identities of anyone who read the paper online, including information about what other sites they had visited before and after reading the New Times.

Lacey and Larkin responded with a front-page article on Oct. 18, 2007, that criticized the investigation and revealed the subpoenas’ demands, calling them “a breathtaking abuse of the Constitution.” They also noted the prosecutor had attempted to set up an improper private meeting with the judge overseeing the case.

Late that night, sheriff’s deputies arrived at the two executive’s homes, handcuffed them and booked them into separate jails on charges they had illegally disseminated grand jury information. When Lacey was asked by other inmates why he was in jail, he responded with one word: “writing.”

The arrests prompted widespread criticism, and Lacey and Larkin were released the next day. Charges were dropped days later, and Wilenchik, the special prosecutor, was fired.

The arrests led to a prolonged court battle, with Lacey and Larkin suing Arpaio for violation of First Amendment rights and abuse of power. A series of decisions and appeals at the state and federal levels led to a 2012 9th U.S. Circuit Court of Appeals ruling. That ruling said there was no probable cause for the arrests and the subpoenas were invalid as the hand-picked prosecutor did not consult a grand jury and issued them without regard for due process.

The court condemned public officials’ handling of the case, writing: “It is hard to conceive of a more direct assault on the First Amendment than public officials ordering the immediate arrests of their critics. And, in this case, there was nothing subtle about their efforts to stifle the New Times.”

The appellatecourt’s decision paved the way for a $3.75 million settlement paid to Lacey and Larkin by Maricopa County in 2013. The two subsequently established the “Frontera Fund” with the proceeds from the settlement to assist the Hispanic community, which has “borne the brunt of the racial animus and civil rights abuses in Arizona,” Lacey said.

A dozen nonprofit groups have received money thus far for programs that advocate for migrants on both sides of the border and promote civil rights, human rights, immigrant rights, freedom of speech and civic participation. Beneficiaries have included Promise Arizona, Colibri Center for Human Rights, Center for Neighborhood Leadership, Puente, Raul H. Castro Institute of Phoenix College and Fundación México.

Cronkite DeanChristopher Callahan, who issued a public statement shortly after Lacey’s and Larkin’s arrests in 2007 calling the actions again the news executives “a grotesque and unprecedented abuse of prosecutorial powers” and “a frontal assault on the rights of citizens,” said the endowment is a fitting reminder of the need for a free and unfettered press.

Callahan said the school will conduct a national search for the new Lacey-Larkin Chair and will launch the new Borderlands reporting program in the fall of 2015. The Chair will be held by a journalist who has experience and expertise covering immigration and Latino issues, who is bilingual in Spanish and English and who can write and edit professionally in both languages.

The Cronkite School has long been a leader in borderlands and immigration coverage. The school offers students a specialization in coverage of Latino communities as part of its Southwest Borderlands Initiative program, led by Rodriguez, who takes his students each year on a trip to another country to report on border and immigration issues. Those projects have three times won the prestigious Robert F. Kennedy Award for reporting on social justice issues.


Armendariz named PR director for Banner East Region

Rebecca Armendariz, 27, public relations specialist at Banner Health, has been named public relations director for Banner Arizona East Region, effective June 24. She will oversee the public relations efforts at the following Banner Health facilities: Banner Baywood Medical Center, Banner Behavioral Health Hospital, Banner Desert Medical Center, Banner Gateway Medical Center, Banner Goldfield Medical Center, Banner Heart Hospital, Banner Home Care and Hospice and Banner Ironwood Medical Center.

Rebecca Armendariz has served as a PR specialist at Banner Health since September 2008. She is also the vice president of the board of directors for Brain Injury Alliance of Arizona, where she has held a board position since November 2009. Prior to joining Banner Health, Armendariz was an account coordinator at a local PR agency.

Armendariz received a bachelor’s degree from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 2008.


Cronkite School Announces Online Media Studies Program

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University announced plans to offer a Bachelor of Arts degree in Mass Communications and Media Studies – entirely online. The new program will provide students anywhere with access to the Cronkite School’s internationally renowned and award-winning faculty, including a Pulitzer Prize-winning journalist. It is the first online degree program offered by the Cronkite School and will begin in the fall semester.

“This innovative program provides a new option for students who want and need the flexibility offered by a fully online program,” said Cronkite Dean Christopher Callahan. “It will enable students around the world to take advantage of the world-class education offered by the Cronkite School and ASU, giving a broad-based liberal arts education with a focus on mass communication and media studies.”

The program is designed to give students a deep and nuanced understanding of the growing importance, power and influence of mass media, as well as the evolving nature of today’s media landscape. Students will explore global mass communication issues from a variety of theoretical perspectives, including societal, cultural, historical, political, economic, technological and legal.

Equipped with a sophisticated understanding of mass communication, graduates will be prepared for careers in business, government and nonprofit organizations, as well as for graduate study. The online program is differentiated from the Cronkite School’s highly hands-on program, which has achieved national recognition for training the next generation of multimedia journalists and public relations practitioners at its state-of-the-art Phoenix facility.

In addition to the general education courses required by ASU, students in the program will be required to take a core class on media and society and choose from a wide range of program-specific electives, including International Mass Communication, Political Communication, Sports and Media and Visual Communication.

Cronkite faculty members teaching in the new program include Pulitzer Prize-winning journalist Steve Doig, the school’s Knight Chair in Journalism; associate professor Mary-Lou Galician, an award-winning researcher and educator with an expertise in media literacy; assistant professor Dawn Gilpin, a prolific public relations practitioner and researcher with global expertise in social media; and Dan Gillmor, internationally renowned thought leader on new media.

For more information, please visit http://asuonline.asu.edu/degree-programs.


Cronkite school honors Costas

Broadcaster Bob Costas will be honored by Arizona State University’s journalism school at its awards luncheon next week.

The host of NBC’s “Football Night in America” will be awarded the 2012 Walter Cronkite Award for Excellence in Journalism on Tuesday. Costas has won 22 Emmy awards during his career.

ASU’s Walter Cronkite School of Journalism and Mass Communication presents the award each year. Previous recipients include TV anchors Brian Williams and Tom Brokaw and newspaper journalists Ben Bradlee and Helen Thomas.


Inaugural Cronkite Day Celebration Set for October

Arizona State University journalism alumni are invited back to the Walter Cronkite School of Journalism and Mass Communication for the school’s first-ever large-scale alumni celebration Oct. 26.

Conceived and designed by the Cronkite School National Board of Advisors, Cronkite Day is an all-day festival of professional, social, career development and networking opportunities held at the Cronkite building on ASU’s Downtown Phoenix campus.

“I can’t think of a more fitting way to honor the legacy of Walter Cronkite or the great strides and accomplishments made by the school that bears his name than our first Cronkite Day event,” said Craig A. Newman, chairman of the National Board of Advisors. “We live in an era when journalism’s role, methods and innovations are constantly reinvented, challenged and redefined. The Cronkite School has taken a leadership role in this global conversation, with many alumni who are industry leaders returning to campus for Cronkite Day to share their experiences, challenges and visions for the future of media.”

Headlining the event is a series of showcase panels featuring alumni on topics ranging from coverage of the 2012 elections, the impact of social media and international news coverage to public relations in the digital age and the state of local TV news. Alumni also will have the opportunity to talk with current Cronkite students and see their work in state-of-the-art newsrooms, TV studios, digital classrooms and innovation laboratories around the building.

Cronkite faculty and staff will be on hand to talk with alumni about career development opportunities, including the Cronkite New Media Academy, the Office of Career Services, the Reynolds National Center for Business Journalism and graduate programs. In addition, alumni will be able to get feedback on their writing, photography, video and resumes with top Cronkite alumni and faculty in one-on-one settings.

Other Cronkite Day activities will include behind-the-scenes tours of the award-winning, LEED-certified Cronkite building with the building’s architects and a happy hour reception at a local restaurant.

“Cronkite Day is an unprecedented opportunity for Cronkite alumni from around the world to
reconnect with old friends and classmates and favorite professors, make new friends and professional connections and learn about what’s happening at the school,” said Cronkite Dean Christopher Callahan. “We look forward to welcoming our graduates to this unique celebration.”

The event comes the day before ASU’s annual Homecoming festivities and football game. The following week, the Cronkite School will host the 29th annual Cronkite Award Luncheon, this year honoring NBC Sports’ Bob Costas, on Oct. 30.


Reynolds Foundation Awards ASU $8.21 Million for Business Journalism

The Donald W. Reynolds Foundation, the nation’s leader in philanthropic support of professional development and education in business journalism, has awarded two grants totaling $8.21 million to Arizona State University to improve coverage of complex business and economic issues.

A grant of $6.21 million will continue the work of the Donald W. Reynolds National Center for Business Journalism, which was created in 2003 and has been operated by ASU’s Walter Cronkite School of Journalism and Mass Communication since 2006.

A $2 million grant will establish a permanent endowment at the school for the Donald W. Reynolds Visiting Professorship in Business Journalism. The visiting professor will join Andrew Leckey, the inaugural Donald W. Reynolds Endowed Chair in Business Journalism, to grow the school’s specialization in business and economics journalism.

“The Donald W. Reynolds National Center for Business Journalism has benefited thousands of students, working journalists and journalism faculty over the past six years from its home at the Cronkite School,” said Reynolds Foundation Chairman Fred W. Smith. “This new funding will assure the long-term continuation and expansion of these programs and is a testament to the commitment of the institution’s leadership to quality business journalism education.”

The Donald W. Reynolds Foundation is a national philanthropic organization founded in 1954 by the late media entrepreneur for whom it is named. Headquartered in Las Vegas, it has committed more than $115 million nationwide through its Journalism Program.

ASU President Michael M. Crow, who has worked closely with Smith and Reynolds Foundation President Steven Anderson, said the foundation’s latest investment will ensure that the university continues to serve as the global hub for business journalism education and professional development.

“Since the start of the Great Recession, the health and direction of the economy have been paramount in the news,” Crow said. “The issues and proposals concerning economic growth, job creation, taxation and oversight of credit markets are interconnected and often difficult to grasp. These generous grants from the Reynolds Foundation will enable the Cronkite School to further evolve the study and practice of reporting and analyzing these important and very difficult topics.”

Since its inception, the Reynolds Center has reached more than 15,000 working journalists, journalism educators and university students across the country with workshops, seminars and a variety of webinars and Web-based tutorials. Its website, BusinessJournalism.org, is a highly popular destination for journalists and students seeking information about the latest concepts and techniques in business journalism.

In addition, each January the center hosts Reynolds Week, during which competitively selected journalists and university professors attend intensive, all-expenses-paid seminars on covering business and economics and teaching business journalism. Future plans include the delivery of business journalism coursework online for both professionals and students under the leadership of Director Linda Austin.

Cronkite Dean Christopher Callahan said the Reynolds Foundation, through its support of the center and business journalism education, has “truly changed the face of business reporting in America. It’s a remarkable story of philanthropy making a real difference.”

A Reynolds Visiting Professorship in Business Journalism was launched at the Cronkite School in 2010, providing the opportunity for students to benefit from the knowledge and expertise of a distinguished business journalist. In addition to teaching courses in business journalism, the visiting professor establishes partnerships with local business media and contributes to BusinessJournalism.org.

The new endowment will make the visiting professorship at Cronkite permanent.

“This long-term commitment to visiting business journalism professors at the Cronkite School again underscores the Reynolds Foundation’s firm determination to improve the quality of business journalism,” said Leckey, the founding director of the Reynolds Center, former CNBC anchor and a longtime syndicated investment columnist for the Chicago Tribune. “Gaining this knowledge benefits the students in our Business Journalism Specialization and fits perfectly within the Reynolds Center’s ever-expanding outreach.”

Former New York Times business reporter Leslie Wayne was the Cronkite School’s inaugural Reynolds Visiting Professor in Business Journalism during the spring 2010 semester. Susan Lisovicz, a longtime Wall Street correspondent for CNN, was the visiting professor last year, followed by former Los Angeles Times business journalist Sharon Bernstein earlier this year.

In January 2011, the Reynolds Foundation awarded a five-year grant to the Cronkite School to establish and administer a visiting business journalism professor program that ultimately will create a network of 11 visiting professorships at 11 different schools. Colorado State University, Grambling State University, Texas Christian University and the University of South Carolina hosted the inaugural visiting professors during the spring 2012 semester. Central Michigan, Elon and Louisiana State universities will host professors in spring 2013.

The Reynolds Foundation has played an integral role in helping the Cronkite School grow into one of the premier professional journalism programs in the country.

The Cronkite School, named in honor of the longtime CBS News anchor in 1984, prepares the next generation of journalists in both the time-honored fundamentals embraced by Cronkite and the multimedia skills necessary to thrive as journalists in the digital age. Housed in a state-of-the-art media complex in downtown Phoenix, the school is the home of the Carnegie-Knight News21 Initiative, the Arizona PBS nightly newscast Cronkite NewsWatch, the regional news provider Cronkite News Service, the New Media Innovation Lab and other programs developed around the hands-on “teaching hospital” model of journalism education.

The Donald W. Reynolds Endowed Visiting Professor in Business Journalism is the fifth endowed faculty position at the Cronkite School, joining the Knight Chair in Journalism, held by Pulitzer Prize-winning investigative reporter Steve Doig; the Frank Russell Chair for the Business of Journalism, held by former Minneapolis Star Tribune Editor Tim McGuire; the Weil Family Professorship, held by former Washington Post Executive Editor Leonard Downie Jr.; and the Reynolds Endowed Chair held by Leckey.

Write a Resume Correctly.

Resumes Have A New Look — Is Yours Outdated?

Today’s job market is scarce, and just as times have changed so has the way a resume is destined for either an interview or the round filing cabinet.

According to Michael Wong, Director of Career Services for the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, “The best information to include is relevant experience, skills, education and contact information.”

It’s all about branding — selling yourself, and the following are ways to brand yourself without shooting yourself in the foot.

Bold Your Name, Leave Out the Title

Add value to your name; bold your name, and leave out a title. People are more likely to hire you for your skills or values rather than your title. For example, instead of saying “Megan Smith, Journalist,” consider putting “Megan Smith, Determined Contributor” as a value. This tells the person reading your resume exactly what you will do for the company. If your name is hard to forget, you have a better chance of getting hired.

Emphasize With Email

Only include a professional email address and cell phone number for contact. Most companies don’t send letters anymore. Instead, they‘ll email or call you. If you don’t have a professional email, create one.  For instance, bigleggs@yahoo.com is not going to get the best reaction from a perspective employer. A simple email with your first and last name will do fine.

No Objectives

Objectives are nice to have but not needed on a resume. It tells what you are trying to accomplish, but doesn’t say who you are. No one wants to hire someone who is trying to become a journalist. They want the person that is a journalist.

For instance, if you meet someone that says they’re trying to be a good friend instead of saying they are a great friend, a red flag would tell you to dispose of them quickly. You want your resume to end up on the desk of the person who will hire you. Objectives keep you from that desk and into human resources, where it is filed for a position someone is aiming to be someday.

“Objectives can be a waste of space and vague,” said Wong. “They can also be taken the wrong way, and the company can think you are telling them what you want the company to be.”

Instead of objectives, list skills in which you are proficient. Employers are looking for a person who can do things with little training, so be truthful. If you aren’t that great in HTML, don’t put it on your resume. It is okay to mention it in an interview later.

“I would like to see a summary of qualifications instead of objectives,” said Wong.

Work History

After skills, include your work history. Employers want to know what type of experience you have, how long and how dependable you are. Longevity with a company stands out and relays you are looking for a place to remain. Don’t put every job you ever worked on your resume; put the jobs that are relevant to the position you are applying for.

On a resume, a job title doesn’t mean much in today’s society; instead, give a description. For example:

Instead of writing:  Technical Support Leader, Blue Bird and Bell

Write: Updated WordPress with HTML and JavaScript, Blue Bird and Bell


Next, put your education. Don’t include every college or high school you ever went to. Include only the institutions in which you received a degree. If you have a GPA less than 3.5, don’t include the GPA. List the degrees you’ve received and the skills that were gained. By doing this you will create a clear picture of the person they are looking for.

Less Is More

The less information provided, the better. Never give anyone a reason to question your abilities in a position. And never include a picture, unless, of course, you are applying for a modeling job.

Social Media

In today’s society, a resume isn’t the only way to get to know a person. Companies are searching Facebook, Twitter and LinkedIn. If you have an account with any of the three multimedia powerhouses, be sure that they will review the type of person you say you are and the person they see on the site.

Delete party pictures with alcohol, nude or obscene pictures and comments that may be inappropriate. Corporations find a person shows their true self when they aren’t being managed, and this is how they find out that information in today’s world.

Be positive when submitting your resume, and remember your goal is to impress, connect and get hired.

Good luck!