Tag Archives: web design

Marketing action plan

Enterprise Offers Free Course for Business Leaders

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but produce impressive results and generate a ROI.

This session will cover the best marketing practices online and offline for the following:
* Research and brand positioning
* Creative services
* Media planning/buying
* Web design and interactive marketing
* Public relations and special events

The instructors are David Nobs, Director of Business Development and Ben Smith, Director of Account Development at The Lavidge Company, a Phoenix-based advertising, public relationsand interactive marketing agency.

Enterprise University provides free educational seminars on a variety of relevant topics for business owners and their leadership taught by experts in a variety of fields including advertising, marketing, business continuity, financial planning and more.

WHAT: Course for business leaders on “Creating a Marketing Strategy to Build Brands and Drive Results”

WHERE: Phoenix Country Club, 2901 N. 7th St. Phoenix, Ariz. 85014

WHEN: Wednesday, April 24, 2013, 8:30 – 11:30 a.m.

COST: Free to business owners and leaders. Registration is required.

RSVP: Visit www.enterprisebank.com/eu to register

David Nobs has more than 25 years of experience in marketing, advertising and public relations. He’s directed high-profile campaigns for clients ranging from Bank of America and Microsoft to NASCAR, the NFL, NHL, LPGA and PGA of America.

Ben Smith has been on the leading edge of Arizona business and technology since 1985. Ben developed his expertise in project, design and long-range planning during his work in the public and private sectors, including serving as Director of Operations for a multi-million-dollar consulting firm where he managed engineering, programming and R&D teams nationwide.

Enterprise University will continue through May, with courses during the month of April focusing on marketing strategy and sales management.

sky harbor's mobile website receives honor

Sky Harbor’s Mobile Website Receives Top Honor

Phoenix Sky Harbor International Airport’s mobile website has been awarded first place in the Airports Council International – North America (ACI-NA) 2012 Excellence in Marketing and Communications contest. Sky Harbor won in the website category, competing with airports from across the United States and Canada. Websites were judged on their design, ease of navigation and overall effectiveness.

“We are very excited to receive this honor,” said Project Manager Mike Youngs, whose team designed the site. “Our mobile website is a crucial amenity that makes it even easier for customers to access the information they need as they travel through the Airport.”

The Phoenix Airport’s mobile website was launched last November and soon after, began receiving 14,000 visits per week. The site, which was developed internally by Sky Harbor’s Technology and Public Relations divisions, gives travelers the opportunity to get the information they need on-the-go. Travelers simply visit skyharbor.com from their mobile device and they are automatically directed to the mobile site. It is easy to read on smartphones and tablets. The site features vital information such as flight status, up-to-date parking information, and listings of services at the Airport. Additionally, travelers will find an interactive tool especially helpful as this feature allows users to search for shops, restaurants, and services near their departure gates. Travelers can even provide Airport feedback through the mobile website.

From a desktop or laptop computer, log onto m.skyharbor.com to see the mobile website.