Tag Archives: Wendi Stallings

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Scottsdale developers converting visitors to residents

Ushering in a new era of Downtown Scottsdale development, Deco Communities has opened the Sales Center for Inspire on Earll, the $42M development project set to bring 97 contemporary condominium residences to Downtown Scottsdale. Located at the corner of Scottsdale Rd. and Goldwater Blvd., neighboring authentically local Old Town hotspots like Sip Coffee and Beer House and Brat Haus, the Inspire on Earll Sales Center offers a taste of the unique urban lifestyle living in Downtown Scottsdale will bring.

 “With Scottsdale’s busy season in full swing, many visitors to the Valley are thinking about permanently extending their stay,” said Rob Lyles, a partner with Deco Communities. “Visitors and locals alike are excited about Inspire on Earll for it’s walking distance proximity to Downtown hotspots like Spring Training games at Scottsdale Stadium, renowned restaurants like The Mission and popular cultural attractions like SMoCA,” he said.

Set to kick off construction next quarter, Inspire on Earll combines exceptional location with superior design and amenities, creating an urban sanctuary on the edge of vibrant Downtown Scottsdale. The complex, located at 7300 E. Earll Dr. will offer a relaxed urban lifestyle with state-of-the-art amenities including a sprawling courtyard pool and spa, health-club inspired fitness facilities, WI-FI common areas, City of Scottsdale recycling, bicycle storage, electric car charging stations and secured underground parking.

For Inspire on Earll, Deco Communities has again assembled a team of top talent including Daniel Gehman of LA-based Harley Ellis Devereaux, an award-winning architecture firm whose credits include a collection of high-profile designs across the US will lead the project’s design.

Stepping inside the Inspire on Earll Sales Center, buyers will be able to experience the Inspire lifestyle with all of their senses. Replicas of each room boast samples of the high end finishes buyers can choose from, and bathroom, kitchen vignettes offer striking choices for lighting, cabinetry, wallpaper, flooring, textiles and more. The Sales Center offers a taste of three different and distinctive design themes that will be implemented at Inspire on Earll.

Renowned Valley-based interior design firm Private Label will curate interior and exterior spaces that combine contemporary southwest design with urban design flair

“In designing the lifestyle for Inspire on Earll, we thought a lot about who the buyer is and what is important to them,” said Wendi Stallings, Principal of Private Label International.

 “The Urban Heritage theme reflects the mindset of the contemporary urbanite that wants a traditional living space, with a touch of modern flair while the Perfect Balance theme is a trendsetting silhouette with a modern monochrome palatte much like what’s being observed on the fashion runways this year. The Modern Mix theme employs an exuberant use of color and luminosity, thanks to pops of blue and brushed gold,” she said.

“While each of these design schemes feel fresh and modern in their own way, they are each completely unique so it’s fun to explore the Sales Center and find which style feels like it fits your lifestyle the most,” she said.

With Inspire, Deco Communities again offers a hip, modern take on condominium design from the inside out. Starting at $299,000, Inspire on Earll compliments the other developments in the Deco Communities portfolio from the super-luxury Envy project underway in the thumping heart of Scottsdale’s Entertainment District and its urban relative, the hipster Edison Midtown project set for downtown’s Midtown Arts District.

With Scottsdale Healthcare Osborn Medical Center, Scottsdale Stadium and the Old Town Scottsdale Farmer’s Market within walking distance, Inspire on Earll appeals to homebuyers looking for the best the Scottsdale lifestyle has to offer including easy access to world-class sports and recreation, outstanding arts and entertainment, premier shopping, nationally-renowned restaurants and nightlife and key Downtown services and amenities in the heart of the city’s walkable, bikeable grid.

The property offers several floor plans ranging from approximately 800 square foot one-bedroom units up to a 1,940 square foot two-bedroom, split-master with den. Individual units will cater to the needs of today’s high-end condominium buyer including expansive split master plans, grand 10’ ceilings, open floor plans, gas appliances and modern finishes.

“We are thrilled to open the Inspire on Earll Sales Office and get this project underway,” Lyles said. “We love having the opportunity to bring something completely fresh and new not only to the marketplace, but also to an area of Scottsdale that hasn’t seen new residential development in over a decade” he said.

Inspire on Earll is expected be completed in late 2016.

The Inspire on Earll Sales Center is located at 3637 N. Goldwater Blvd., at the corner of Scottsdale Rd. and Goldwater Blvd. next to SIP Coffee and Beer House. Interested buyers can register for VIP Showings at www.InspireCondos.com or call 480.947.7004 to schedule an appointment.

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Design firm brings ‘lifestyle experiences’ to multifamily properties

Developing apartments just isn’t what it used to be. Today’s renter is a hipper, more sophisticated and savvier-than-ever consumer seeking affordable living spaces that are designed with their lifestyle in mind. The boring beige apartment complexes that saturate our Phoenix skyline have given way to design-oriented places to live that are being styled – and repositioned – by boutique interior design firms like Phoenix-based Private Label. Celebrating the opening of Cabana on Seventh, their seventh property of the Cabana Modern Apartment Homes brand, the award-winning design team is rapidly changing the interior design industry by cultivating lifestyle experiences that bring big value to developers through strategic branding and environment design.

“Commercial interior design is not about designing a space that is functional and looks pretty,” said Private Label principal Wendi Stallings. “Savvy developers now know that multi-family housing should be a lifestyle experience for buyers and renters, and they’re buying into the brand and lifestyle it represents when they choose to live at a property,” she said.

With infill development and property revitalization projects at an all time high, the Valley’s top developers are finding they need to rely on this kind of interior design strategy to attract and retain buyers and renters at a visceral level and to remain relevant in the ever changing market.

“For the Cabana brand, which is targeted to the millennial renter, it has been crucial that the design of each property is hip and stylish yet still authentic by pulling in inspiration and materials from the local community,” said Pat Watts, Partner for Deco Communities, the developer of Cabana Modern Apartment Homes. “Affordability is key for the Cabana consumer and Private Label has created incredibly creative, visually appealing and trendsetting spaces using materials and design schemes that would attract our targeted renters and allow us to maintain our price point for the property,” she said.

Private Label takes interior design to the next level by building a strategic and comprehensive brand into the space that buyers and renters experience in a truly tangible way. From the sights, sounds, textiles, furnishings, landscaping and even the scent of a space, Private Label utilizes all six senses to build brand meaning, distinguish from the competition and convey a sense of place, a sense of value and a sense of personality.

For Cabana on Seventh, Private Label’s design approach started with canvassing North Central Phoenix’s eclectic 7th Street neighborhood to find the pulse points of style and design in the area. Private Label stylishly redesigned its 74 fully-renovated units, exteriors, landscape, leasing office, fitness center, pool area and model units offering a urban-influenced living space designed for Gen Y renters.

Located at 5615 N. 7th Street in Phoenix, , across the street from the FOX Restaurant Concepts The Yard housing Culinary Dropout and Little Cleo’s Seafood Legend, Cabana on Seventh is located in one at the heart of one of the hottest up-and-coming neighborhoods in north central Phoenix. “Each Cabana identity is slightly different, which is a core value of the Cabana brand to cultivate and integrate with the indigenous neighborhood and elevate the property to enrich the fabric of the community. Cabana has been an exciting brand to develop as each has been part of an up-and-coming neighborhood breathing life into the fabric of Phoenix and other metropolitan areas,” Stallings said. “It is our goal that through our branded interiors, exteriors and curb appeal that Cabana on Seventh evolves into an iconic destination that someday might define the neighborhood,” she said.

With five properties spread across the Valley’s most buzzed-about neighborhoods plus one in Las Vegas, Private Label has worked closely with the developer to cultivate the Cabana Modern Apartment Homes brand to be an entirely new multi-housing niche for hip, modern and affordable reincarnations of infill properties that feel more like a chic boutique hotel than an apartment complex. Other developers have followed suit, using the Cabana model and Private Label’s branding strategy to revitalize infill properties around the state and across the US.