Tag Archives: Yelp

Heathiest You Tablet Image, WEB

Healthiest You expands with second Scottsdale location

Healthiest You, a health and wellness innovator, announced it is expanding with a second office focused on technology development. Healthiest You’s new technology division will be located in Old Town Scottsdale at 7114 E. Stetson Dr., Ste. 350, in an area which is becoming one of the tech hubs in the Valley.

The company is experiencing rapid growth in membership, with a 44 percent increase in the third quarter. The company also recently announced industry-leading engagement of 39 percent from members utilizing Healthiest You, where typical teleheath industry usage
is 2 to 3 percent.

“Companies and consumers need ways to gain control over their rising healthcare costs, and Healthiest You is a solution that provides significant savings to both,” said Jim Prendergast, CEO of Healthiest You. “Healthiest You offers a variety of ways for people to avoid costly trips to urgent care or ER such as unlimited doctor ‘visits’ over the phone, email or webcam with no consultation fees. Our goal is to redirect claims away from insurance plans and bring simplicity and transparency to healthcare-related costs. Demand for our services is growing exponentially, as more people are looking for a way to get convenient and more affordable healthcare.”

“We felt it was important to create a technology division and surround our team of engagement geniuses with the creative resources they need to make the cool innovations we dream up for Healthiest You come to life,” said Sergio Radovcic, Chief Marketing Officer for Healthiest You. “We strive to buck the norm of stodgy healthcare and stay true to our mission to provide our members with new ways to take control of their healthcare on their own terms.”

The new office is located in South Scottsdale, which is becoming one of the premiere technology hubs in the Valley, with companies like Weebly, Yelp, and Zenefits located in the Galleria Corporate Centre and a wide range of technology companies at SkySong, the ASU Scottsdale Innovation Center.

Healthiest You is an affordable complement to primary care that helps consumers avoid trips to their physician, urgent care and the Emergency Room for common conditions.  Healthiest You is leading the charge for consumer-driven health choices, including resources that provide convenience and cost savings.  By providing their members with tools to help them become smarter consumers of healthcare, Healthiest You saves time, money, worry, and hassle for companies and their employees.

Healthiest You’s healthcare resources include: 24/7 access to doctors at no fee per consultation, personalized online, smarter-with-use clinically-validated wellness coaching and a prescription drug pricing transparency tool that often beats copay prices.

Healthiest You’s health and wellness programs are available to individuals and employers exclusively through thousands of experienced insurance partners and agencies, working with clients across the United States.

diversity

Yelp Foundation Awards $1 Million in Grants

The Yelp Foundation announced plans today to give $1 million to charity, including four local nonprofits in the Phoenix area. In 2011, the Board of Directors of Yelp Inc. established the Yelp Foundation with one percent of company equity devoted to supporting community literacy and small business growth. These initiatives are imperative for local economies to thrive, and embodied by the four local nonprofits chosen to receive grants from the Yelp Foundation: Local First Arizona, Literacy Volunteers of Maricopa County, Accion and Make Way for Books.

“The Yelp Foundation is thrilled to be able to support literacy and entrepreneurship in local Arizona communities through our grant program,” said Erica Galos Alioto, Yelp Foundation Board Member. “We hope that these grants will further local nonprofits’ efforts and bring awareness to the need for programs that cultivate reading and writing skills and provide opportunities for small business owners to succeed.”

In its first two years, the Foundation matched Yelp employee donations to give a combined total of more than $100,000 to nonprofits each year. The Foundation also created an annual grant program that awarded $400,000 to several charities in 2013. In 2014, the Foundation plans to give a total of $1 million to charity, through grants to nonprofits across the U.S., including up to $200,000 to the four Phoenix-area nonprofits, plus additional awards matching donations made to charities by Yelp employees of up to $1,000 per person.

“On behalf of Literacy Volunteers of Maricopa County we would like to thank the Yelp Foundation for their generous donation. Their financial support helps us to continue in our mission to assist adults in learning how to read, communicate in English, and prepare for the GED,” said Arcelia Zamora, Acting Executive Director. “It is because of organizations like the Yelp Foundation that Literacy Volunteers is able to empower those in our community to achieve improved employment, participate in higher education or job training programs, and to create a sustainable quality of life.”

“Local First Arizona Foundation is a proud recipient of a 2014 Yelp Foundation grant, which is an absolutely amazing gift that will help us do extensive outreach and programming around our Be a Localist campaign,” said Kimber Lanning, Local First Arizona Director. “Our Be a Localist campaign, which is less than a year old, includes exclusive events at locally owned businesses that are curated to create special experiences for both the business owners and customers. When you’re a Localist, you get to meet the chef, be the DJ, or tour the show behind the scenes. Localists support our mission, which is to celebrate and support entrepreneurship, which helps build prosperity for communities everywhere. The more local a place is, the more people love it! We are proud to partner with the Yelp Foundation to bring more people into a sustainable and Localist lifestyle.”

Fortunately, the impact of the Yelp Foundation’s endowment continues to multiply, thanks to Yelp’s decision to make philanthropy a priority early on by funding the Foundation through a gift of Yelp stock. While it started small, the Foundation currently has more than $30 million in assets, which allows it to make substantial grants each year.

For more information on the Yelp Foundation, go to the Yelp blog or email yf@yelp.com.

Marley Park Plaza

Cassidy Turley reports two retail center sales

Cassidy Turley announced the sale of Marley Park Plaza, a 77,545 square foot, grocery-anchored neighborhood shopping center at 15411 W. Waddell Road in Surprise. IMAN Enterprises, LLC of Surrey BC, Canada, purchased the retail center for $12.45 million from Donahue Schriber Realty Group.

Cassidy Turley Executive Managing Directors Ryan Schubert, Michael Hackett, Dan Wald and Matt Kircher negotiated the transaction on behalf of the seller.

Located on 11.83 acres at the southeast corner of Waddell and Reems Road, the sale included the Basha’s anchored shopping center and an adjacent 2.45 acre developable land parcel. The parcel is currently planned for an additional 16,705 square feet of retail space. In addition to Basha’s, Marley Park Plaza tenants include Subway, H&R Block, Little Caesar’s Pizza, Baskin Robbins and Great Clips. Developed in 2007 by Donahue Schriber Realty Group, the property is located one-half mile east of the Loop 303 with frontage on two primary thoroughfares in Surprise. Marley Park Plaza was 98% leased at the time of sale.

“There was tremendous upside for the buyer with the future development of the adjacent parcel,” Hackett said.

The brokerage firm has also announced that Hayden Crossing Shopping Center, a 63,446 square foot neighborhood retail center at 8015-8035 E. Indian School Road sold for $14 million ($221.38 PSF).

Executive Managing Directors Ryan Schubert and Michael Hackett with Cassidy Turley’s Retail Capital Markets Group represented the seller Hayden Crossing Shopping Center, LLC. The buyer was a Phoenix investor, 919 Hillsdale, LLC.

Hayden Crossing

Hayden Crossing

“Hayden Crossing is located in a prime infill Scottsdale submarket with a very high barrier of entry by future competition,” Schubert said. “The center includes two quality, net lease tenants, Bashas’ and Walgreens.”

Hayden Crossing is located on six acres at the southeast corner of Hayden and Indian School Roads. The center was built in 2004 specifically for Bashas’ and Walgreens. The neighborhood shopping center services all of downtown Scottsdale, the city’s second largest employment center and a hub for technology and healthcare companies like Yelp and McKesson.

Flash Websites

Stand Out in Local Search Directories

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can improve your search rankings and help your business gain higher visibility online.

Maximizing Google+ Local: The Integration of Google+ and Google Places

Google is one of the most important directories to provide accurate and up-to-date information about your business. Google has recently integrated Google Places local listings with Google+, transitioning to a seamless Google+ Local listing. This new approach to local directories provides a social component and allows businesses to capitalize on this budding social network to improve search rankings, drive more local business, and increase sales.

Tips for Managing Your Business’s Google+ Local Listing

Updating your Google+ Local profile requires just a few steps. The first step is to define the main product or service line that you offer, e.g., furniture company in Scottsdale, Arizona. With this, compile the following information about your business: brief description, photos, place of business (physical address), and link to the business website. You will enter all of these details about your business before submitting your Google+ Local listing. You will also be given the option to select categories that are relevant to your business so that Google can better determine when to display your listing to search engine users. Once you have filled out the basic information requested by the local search directories, you should also update the rest of the information on the form such as service area, payment options, operating hours, and videos.

If this is the first time you have filled out a Google+ Local listing or your address has changed, you will also need to authorize your address. After you submit your information, Google will mail you a postcard with additional instructions. Once the postcard arrives after about two weeks, complete the steps listed on the postcard to finalize your Google local search directory listing.

Claiming and Updating Other Local Directory Listings

In addition to Google, there are several other local search directories such as Yelp, Yahoo, Merchant Circle, Angie’s List, Bing, etc. that you should submit your directory listing. Be sure to use the same information that you used in your Google listing so that all of the information aligns across online directories. Consistency will help you maintain quality and will improve your local search rankings.

Do’s and Don’ts for Managing Local Directory Listings

Finally, there are a few things to remember as you complete your local directory listings.

The Do’s

  • Incentives. Local directory listings are a great place to list special offers or discounts to new customers online. List any specials that you are currently running to encourage prospective customers to try out your products or services.
  • Visuals. Upload pictures that accurately represent the products or services that you offer. This will allow search users to identify what you do quickly and easily, and it will also provide insight into how your business operates.
  • Reviews. Manage your reviews periodically to maintain a positive reputation for your business online. Respond to every review – positive or negative – in a polite and professional way. Being responsive to customer reviews about your business shows prospective customers that you care about the satisfaction of each and every customer.
  • Accuracy. Ensure accuracy across your local directory listings. Consistency is imperative to maintaining a high local search ranking for your target keywords.

The Don’ts

  • Don’t use a non-local phone number. Make sure that the phone number that you use is a local landline and not a toll-free number. Toll-free numbers can make it more difficult for the search engines to track your place of business.
  • Don’t use a P.O. Box. Make sure to use your business’s physical address and not a P.O. box, as this can also make it more challenging for the search engines to track your location.
  • Don’t change your business name. Instead of adding location keywords to your business name, make sure to keep it intact to achieve the best search results.
  • Don’t falsify reviews. Search engines are getting better at identifying false reviews so it is important to ask for reviews from your satisfied customers rather than to create mock reviews that the search engines will notice and eventually de-value.

If you would like to learn more about how local search engine optimization can help your business, please contact Net-Craft.com at 480-563-0558 for a free local SEO consultation.

 

 

 

texting

Eat, Drink and Be Social: Dining Apps

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider.


With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with friends. From check-ins to secret menus and Twitter notifications about the next happy hour, social media is the inroad to “what’s good” at bars and restaurants.

At Sapporo, social media has allowed us to give diners a backstage pass to our food and how we make it as well as provide a tailored personal experience. Hungry for a certain dish? Don’t worry; Sapporo has you covered. By liking Sapporo on Facebook, users can ask questions and checkout the new and most popular menu items and what people are saying. Through Twitter, users can follow and find out about upcoming events and exclusive promotions.

Whether you’re looking for a fine-tuned menu, a trendy, foodie destination (like Sapporo) or just wanting a burger, below are some social media app suggestions that will have you eating, drinking and being social in no time.

Digital dining promotions

Remember the days of cutting coupons? Cut no more; with today’s social media landscape, getting the best deals on restaurants is literally at the click of a button. With daily deal sites like Groupon, Living Social and Doozy of a Deal, diners can pre-purchase coupons and print them off to use them at their leisure. But that’s not all, more and more restaurants are utilizing their own social networking pages like Foursquare and Facebook to offer exclusive deals and promotions to help drive traffic through the door and create customer loyalty.

There are dining apps for that

For those who may be hungry but too lazy to make a reservation or order food, there’s an app for that. Today’s social landscape makes it easy for diners to get rid of their hunger pains by the push of a button. At Sapporo, an app called Open Table allows diners to make reservations through Facebook. Other restaurants have also created their own mobile applications that allow customers to place food orders from the convenience of their smartphones and even pay for their purchases.

Table tweets

Dining with social media isn’t just about getting the best deals; many restaurant guests enjoy the connection social media allows them to have with the restaurant and its chef. Through Twitter, many restaurants, chefs or owners will actively engage in conversation with the customer base by posting events, recipes, up-to-date menus and photos. Some even take customer interaction one step further by coming out to greet those patrons tweeting from their table.

Mind your mobile manners

“No phone at the dinner table” is a phrase everyone has heard at one time or another. Since mobile technology has improved and diners are more social media savvy, it has become socially acceptable to multitask during meals. Today’s guests are eager to check-in, snap photos or tweet about where they are and what they’re doing. Not sure what to order? Foodspotting and Forkly, apps that can be downloaded to a mobile device, allows diners to snap photos and share dishes so customers make better-informed purchasing decisions.

Dine and dish

After a dining experience, there is nothing more guests like to do than dish about what they ate and how amazing, or not amazing, it was. Several social networking sites have created a space where patrons can share their tips, reviews and rate restaurants. Urbanspoon is an app that allows customers to view ratings for the specific type of food or restaurant they are looking for. Yelp is another app that allows users to search for the restaurants closest to them and read reviews before choosing a specific restaurant.

In the past, dining out may have involved navigating an unfamiliar neighborhood aimlessly searching for a restaurant, unsure of what to expect on the menu ― but not anymore. Look no further than your smartphone, where restaurants like Sapporo are engaging in the social space and guests can stay in the loop and experience a new type of dining experience.

For more information, menus, hours and location of Sapporo, visit SapporoScottsdale.com  or call (480) 607-1114.