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Stand Out in Local Search Directories

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can improve your search rankings and help your business gain higher visibility online.

Maximizing Google+ Local: The Integration of Google+ and Google Places

Google is one of the most important directories to provide accurate and up-to-date information about your business. Google has recently integrated Google Places local listings with Google+, transitioning to a seamless Google+ Local listing. This new approach to local directories provides a social component and allows businesses to capitalize on this budding social network to improve search rankings, drive more local business, and increase sales.

Tips for Managing Your Business’s Google+ Local Listing

Updating your Google+ Local profile requires just a few steps. The first step is to define the main product or service line that you offer, e.g., furniture company in Scottsdale, Arizona. With this, compile the following information about your business: brief description, photos, place of business (physical address), and link to the business website. You will enter all of these details about your business before submitting your Google+ Local listing. You will also be given the option to select categories that are relevant to your business so that Google can better determine when to display your listing to search engine users. Once you have filled out the basic information requested by the local search directories, you should also update the rest of the information on the form such as service area, payment options, operating hours, and videos.

If this is the first time you have filled out a Google+ Local listing or your address has changed, you will also need to authorize your address. After you submit your information, Google will mail you a postcard with additional instructions. Once the postcard arrives after about two weeks, complete the steps listed on the postcard to finalize your Google local search directory listing.

Claiming and Updating Other Local Directory Listings

In addition to Google, there are several other local search directories such as Yelp, Yahoo, Merchant Circle, Angie’s List, Bing, etc. that you should submit your directory listing. Be sure to use the same information that you used in your Google listing so that all of the information aligns across online directories. Consistency will help you maintain quality and will improve your local search rankings.

Do’s and Don’ts for Managing Local Directory Listings

Finally, there are a few things to remember as you complete your local directory listings.

The Do’s

  • Incentives. Local directory listings are a great place to list special offers or discounts to new customers online. List any specials that you are currently running to encourage prospective customers to try out your products or services.
  • Visuals. Upload pictures that accurately represent the products or services that you offer. This will allow search users to identify what you do quickly and easily, and it will also provide insight into how your business operates.
  • Reviews. Manage your reviews periodically to maintain a positive reputation for your business online. Respond to every review – positive or negative – in a polite and professional way. Being responsive to customer reviews about your business shows prospective customers that you care about the satisfaction of each and every customer.
  • Accuracy. Ensure accuracy across your local directory listings. Consistency is imperative to maintaining a high local search ranking for your target keywords.

The Don’ts

  • Don’t use a non-local phone number. Make sure that the phone number that you use is a local landline and not a toll-free number. Toll-free numbers can make it more difficult for the search engines to track your place of business.
  • Don’t use a P.O. Box. Make sure to use your business’s physical address and not a P.O. box, as this can also make it more challenging for the search engines to track your location.
  • Don’t change your business name. Instead of adding location keywords to your business name, make sure to keep it intact to achieve the best search results.
  • Don’t falsify reviews. Search engines are getting better at identifying false reviews so it is important to ask for reviews from your satisfied customers rather than to create mock reviews that the search engines will notice and eventually de-value.

If you would like to learn more about how local search engine optimization can help your business, please contact Net-Craft.com at 480-563-0558 for a free local SEO consultation.

 

 

 

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Eat, Drink and Be Social: Dining Apps

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider.


With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with friends. From check-ins to secret menus and Twitter notifications about the next happy hour, social media is the inroad to “what’s good” at bars and restaurants.

At Sapporo, social media has allowed us to give diners a backstage pass to our food and how we make it as well as provide a tailored personal experience. Hungry for a certain dish? Don’t worry; Sapporo has you covered. By liking Sapporo on Facebook, users can ask questions and checkout the new and most popular menu items and what people are saying. Through Twitter, users can follow and find out about upcoming events and exclusive promotions.

Whether you’re looking for a fine-tuned menu, a trendy, foodie destination (like Sapporo) or just wanting a burger, below are some social media app suggestions that will have you eating, drinking and being social in no time.

Digital dining promotions

Remember the days of cutting coupons? Cut no more; with today’s social media landscape, getting the best deals on restaurants is literally at the click of a button. With daily deal sites like Groupon, Living Social and Doozy of a Deal, diners can pre-purchase coupons and print them off to use them at their leisure. But that’s not all, more and more restaurants are utilizing their own social networking pages like Foursquare and Facebook to offer exclusive deals and promotions to help drive traffic through the door and create customer loyalty.

There are dining apps for that

For those who may be hungry but too lazy to make a reservation or order food, there’s an app for that. Today’s social landscape makes it easy for diners to get rid of their hunger pains by the push of a button. At Sapporo, an app called Open Table allows diners to make reservations through Facebook. Other restaurants have also created their own mobile applications that allow customers to place food orders from the convenience of their smartphones and even pay for their purchases.

Table tweets

Dining with social media isn’t just about getting the best deals; many restaurant guests enjoy the connection social media allows them to have with the restaurant and its chef. Through Twitter, many restaurants, chefs or owners will actively engage in conversation with the customer base by posting events, recipes, up-to-date menus and photos. Some even take customer interaction one step further by coming out to greet those patrons tweeting from their table.

Mind your mobile manners

“No phone at the dinner table” is a phrase everyone has heard at one time or another. Since mobile technology has improved and diners are more social media savvy, it has become socially acceptable to multitask during meals. Today’s guests are eager to check-in, snap photos or tweet about where they are and what they’re doing. Not sure what to order? Foodspotting and Forkly, apps that can be downloaded to a mobile device, allows diners to snap photos and share dishes so customers make better-informed purchasing decisions.

Dine and dish

After a dining experience, there is nothing more guests like to do than dish about what they ate and how amazing, or not amazing, it was. Several social networking sites have created a space where patrons can share their tips, reviews and rate restaurants. Urbanspoon is an app that allows customers to view ratings for the specific type of food or restaurant they are looking for. Yelp is another app that allows users to search for the restaurants closest to them and read reviews before choosing a specific restaurant.

In the past, dining out may have involved navigating an unfamiliar neighborhood aimlessly searching for a restaurant, unsure of what to expect on the menu ― but not anymore. Look no further than your smartphone, where restaurants like Sapporo are engaging in the social space and guests can stay in the loop and experience a new type of dining experience.

For more information, menus, hours and location of Sapporo, visit SapporoScottsdale.com  or call (480) 607-1114.