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Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

Super Bowl power outage shines light on PR opportunity
by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Home builder uses social media to attract buyers
by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

ASBA Launches amAZing Small Business Video Contest

by in Events | Small Biz

The Arizona Small Business Association (ASBA) has announced the launch of the “amAZing Small business Video Contest” to celebrate National Small Business Month in May. The goal is to honor the small businesses in Arizona that provide jobs and help drive the local economy. Contestants should submit a short video that tells the story of… Read More →

Phoenix Dust Storm 2011: Footage With Most YouTube Hits

Phoenix Dust Storm 2011 Video Footage
by in Lists

Plenty of long-time Phoenix residents say they’ve never seen anything like it before, and some are calling it the Dust Storm of 2011 — or “haboob.” The incredible dust cloud swallowed the metropolitan area on Tuesday night; it was reported to be around 50 miles wide in some areas and between 8,000 to 10,000 feet… Read More →

Social Media Series: Employers Should Consider Creating Their Own Social Media Policy

Social Media Policy
by in Featured | Healthcare | Legal | Tech

  This article is part of an on-going, social media series. According to a recent ethics and workplace survey by Deloitte, social networking sites are a part of everyday life for employees, with 66 percent acknowledging that they visit sites such as Facebook, MySpace, LinkedIn, Plaxo, Twitter, YouTube, and Flickr at least once a week.… Read More →

Video Of The Week: “Mother’s Day”

AZNow.Biz Video of the Week: Mother's Day
by in Blogs

With so many videos on the web, it’s time consuming to sift through them all. This is why AZNow.Biz is beginning its “Video of the Week” series where we’ll post a must-see video every Sunday. These videos may be recent, and they may be years old — either way, they’ve made an impact on YouTube… Read More →

Top 5 Viral Flash Mobs On YouTube

Dance flash mob at NYC Grand Central Station - Image provided by Dan Nguyen/
by in Blogs | Lists

YouTube has anything and everything a viral junkie could hope for — and flash mobs are no exception. Flash mobs are a collection of people, organized with the intent to perform a synchronized action, and then quickly disperse. It sounds pointless, and that’s exactly the appeal it has for millions that have stumbled upon them… Read More →

Top Five Superbowl Commercials of 2011

by in Blogs | Events | Lists | Sports

1. Volkswagen:  “Use the FORCE, young car owner” A wildly popular commercial, Volkswagen’s Darth Vader was a huge success.  It was funny, well made and had iconic references to Star Wars — what more could you ask for? 2. Eminem & Chrysler:  “Detroit’s two biggest names” It starts with an intro of “Lose Yourself” from… Read More →

Social Media And The Hiring Process: Your Profile Can Sink Or Save You

Social media sites are no longer just places to reconnect with childhood friends or college roommates.
by in Tech | Workforce

Social media has set up camp in the professional world and is there to stay. Social media sites are no longer just places to reconnect with childhood friends or college roommates. Companies now use social media websites to do unofficial background checks on potential employees. A Cross-Tab Marketing Service study, released earlier this year, reveals… Read More →