magazine

At a time when journalists are being laid off left and right, and magazines are closing their doors either for good or "until things pick up," I came across some news that a brokerage firm is launching its own print and online magazine. Yes, you heard that right -- a print magazine at a time when most of the world is saying that print is dead! That aspect alone was enough to pique my interest in reading the rest of the press release.

Brokers have had some spare time to get back to the basics, get to know their customers and work on sharpening their skills. We've all heard it, and we've all seen their guest articles throughout the various media outlets. So for Coldwell Banker Residential Brokerage in Arizona, it made sense to pool together their resources and create a magazine called Arizona View.