Alliance Airport Advertising has been awarded the Phoenix Sky Harbor International Airport Advertising contract as of December 1, 2012 for a seven-year period with a 3-year potential extension. As a result of the award, Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment into Sky Harbor International as part of the award agreement.
“We are delighted to be awarded the Phoenix Sky Harbor International contract,” says Shauna Forsythe, president & CEO of Alliance. “Phoenix is a dynamic, growing market and we’re confident this relationship will have tremendous benefit to both parties.” Alliance opened a fully staffed office in Phoenix last month and has stated its commitment to using local suppliers and contractors for the airport’s advertising program. “We believe in being a real part of the community, hiring local and supporting local businesses,” continued Forsythe.
Alliance Airport Advertising has airport advertising contracts throughout the nation including Los Angeles-Burbank, Las Vegas, Portland International, and Salt Lake City. The company’s philosophy of customized sales, a strategic marketing plan to increase local advertising opportunities, the minimum annual dollar guarantee offered to the city and the equipment designs were all part of the decision to work with Alliance.
The contract award includes a minimum guaranteed payment to the city of Phoenix of $3.1 million per year, or a percentage of sales revenue, whichever is greater. “We have significantly increased the advertising sales in all airports under the Alliance program,” says Forsythe. “We are confident that the same results will be delivered for Sky Harbor.” The Alliance track record includes turning Las Vegas’ $7 million/year advertising concession into a $15-$17 million/year program. Similar results were experienced in Burbank where revenues more than doubled. Portland and Salt Lake City also experienced increases in advertising revenue under Alliance.
The new, state-of-the-art equipment installation for Phoenix Sky Harbor will take place over the first six months of 2013 and will consist of energy efficient LED backlit signs, a digital network throughout the concourses and in Baggage Claim, product and floor displays, a new interactive Courtesy Phone Center with wayfinding and digital screens, banners and much more. Alliance will also offer specialized sponsorship and branding packages as well as convention & event packages for companies interested in targeting the convention business.