The Arizona Office of Tourism (AOT) is partnering with Fort Worth-based Buxton to develop in-depth profiles of Arizona visitors, at both the state and regional levels.
Buxton’s visitor profiling capabilities will help AOT leaders to:
* increase marketing campaign return on investment,
* better understand visitor potential,
* expand the impact of tourism on local economies, and
* identify ideal media channels to reach future and returning visitors.
The results of Buxton’s analysis will be presented at the Arizona Governor’s Conference on Tourism, July 16-18 in Phoenix, Arizona.
“AOT’s goal is to provide precise, research-driven strategies to expand travel activity and increase travel-related revenues in Arizona,” said Sherry Henry, director of AOT. “Partnering with Buxton supports this goal by providing the visitor insights we need to strengthen tourism marketing strategies across the state.”
“Buxton is pleased to support AOT’s tourism development efforts,” said Cody Howell, vice president of public sector solutions at Buxton. “Our best-in-class analytics will provide the insights needed to grow tourism revenues and enhance Arizona’s economy.”
By becoming a Buxton client, AOT will have access to SCOUT®, Buxton’s proprietary web-based analytics platform, giving leaders data and information at their fingertips to analyze visitor profiles for different areas of the state.
Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Clients include Flagstaff, Arizona; Palm Springs, California; and Downtown Dallas, Inc.
Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state’s economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion. For information on AOT’s program of work, research and media plans, visit www.azot.gov. For information about Arizona travel experiences, visit www.arizonaguide.com.