Most Admired Company: 2011, 2013, 2016
Top Arizona executive: Bill Lavidge , CEO
What it does: Advertising and public relations company.
Admirable quality: LAVIDGE has recently incorporated NetBase, a social media analytics tool, into its scope of work. NetBase is key for zoning in on relevant pitch topics for new clients, as well as sharing knowledge from all social media platforms. This helps LAVIDGE track brand trends for all clients, and building client trust immediately. LAVIDGE also partnered with Mosaic Multicultural, a new strategic consulting firm, to expand multicultural marketing services among LAVIDGE’s existing clients, while attracting new clients.
To meet Arizona’s 2016 Most Admired Companies purchase tickets to the MAC Awards here.