Omega IM Group, LLC, a division of Omega Financial Corporation a Miami-based publicly traded financial services holding company, has announced an exclusive marketing partnership with Fountain Hills-based Brokers Alliance.

“We share a common core value to do the right thing for our clients,” said Eric Palmer, chief marketing officer of Brokers Alliance. “We both leverage technology without forgetting the importance of direct customer communication.  We have our clients in mind first, not ourselves.  I think that is rare in today’s financial world.”

Brokers Alliance has been a financial services powerhouse for more than 35 years and is known for putting the right people in the right place at the right time with the right product. Its diverse offerings, depth of expertise, and solid track record of success will give Omega IM Group agents and clients a distinct advantage in the marketplace.

“Consumers have a lot of choices today for retirement and estate planning professionals,” Palmer said. “Partnerships like this one help us provide benefits that can’t be found anywhere else. We feel this helps us truly differentiate ourselves and provide a greater level of value for our clients.”

The partnership is a long-term growth plan for both companies.

“The Omega IM Group/Brokers Alliance partnership provides an outstanding blend of proven financial tools, top-notch talent and solid solutions to better serve our agents and clients,” said Dr. Timothy Fussell, president and CEO of Omega IM. “It’s the logical next step in the intensification of Omega’s service and results-focused offerings portfolio. The union will expand the strengths of both groups and provide a product and service showcase unmatched in the industry.”

One of the nation’s largest educators and distributors of insurance products for financial professionals, Brokers Alliance’s exclusive mix of technology, innovation and winning examples of how to succeed in the financial arena. This complements Omega’s core business model.

“Brokers Alliance was built on the simple understanding that investing in the successes of our producers and business is the very core of continued growth and success for all. I am certain our technology, training and top-tier competitive insurance products will provide Omega IM Group an even stronger foundation for continued financial prosperity,” said Brokers Alliance President and CEO David Racich.