There is just one week left to vote for the 2021 edition of Ranking Arizona. Voting for the 2021 issue of Ranking Arizona will close on July 31, 2020 at midnight.
For more than 20 years, Arizona’s largest business opinion poll annually ranks companies based on those with whom voters want to do business. And businesses need as much help as possible as we rally to rebound from the economic impact of COVID-19. With year-round visibility, Ranking Arizona is kept and referred to time and time again.
Everybody wants to be the best. In business, being the best can boost a company’s bottom line. That’s where Ranking Arizona can help.
Ranking Arizona is a vessel that helps Arizona businesses prove they’re the best. The magazine, which celebrates its 23rd year in 2020, is the result of the largest business opinion poll taken in Arizona. More than 1 million participants vote to give their recommendations based on the quality of product, service and with whom they would recommend doing business.
“We tally the votes and the Top 10 companies are ranked in more than 300 categories,” says Mike Atkinson, president and CEO of AZ Big Media and creator of the magazine.
So what can it mean to a company that earns a coveted Top 10 ranking?
“Being listed in Ranking Arizona is a wonderful accomplishment and a great endorsement for your business,” says Kristy Jozwiak, co-founder of Duality Public Relations, which cracked Ranking Arizona’s Top 10 in public relations after just two years in business. “One of the best ways a company can leverage its ranking in Ranking Arizona is to be sure that existing and potential customers know about it. That means celebrating your company’s ranking with your employees and promoting it on your website, at your place of business and on social media channels.”
Jackie Wright, president of Rainmaker Marketing & PR, says there are five ways to boost your business after earning a spot in Ranking Arizona:
• Include the Ranking Arizona badge on your website and promotional/sales materials.
• Send out a press release to current, past and potential clients, showcasing your new ranking.
• Promote the ranking, with photos, via your company’s social media feeds.
• Attend the Ranking Arizona party and include those photos on your social media feeds and blog.
• Offer up a special discount or referral program for other companies on the list that could be potential clients or customers.
Jennifer Kaplan, founder of Evolve PR and Marketing, says in a society where perception is reality, it’s important for business leaders to realize that awards and recognition can enhance your business and brand.
“Ranking Arizona is one of the most well revered and coveted lists in the Valley,” Kaplan says. “Once you have achieved being on the list, you now have a valuable asset to utilize in marketing your business, a way to share and tout your accomplishments.”
The most important aspect of earning a spot in the rankings is that it helps validate the value of your products and services, according to Andrea Aker, president of Aker Ink.
“It shows prospects that you already have a loyal following of customers who will vouch for your good work,” Aker says. “The recognition should be promoted in marketing communications designed to attract new customers. Think entryway signage, promotional email blasts, mailers and brochures. The Ranking Arizona logo is a simple and succinct stamp of customer approval.”
To get your company on one of Ranking Arizona’s Top 10 lists, experts say it’s important to promote the vote to your customers base and remind them to vote and to vote often. To make your vote count in the 2020 edition of Ranking Arizona, click here to vote.