Online shopping is trumping brick and mortar stores in all walks of business, but the one that seemed safe was the mattress industry. With their huge showrooms and salespeople prepared to trick buyers into purchasing the most expensive product, this type of shopping seemed forever stuck in time.
But new technologies in the industry and a new type of buyer completely changed the landscape. Nowadays, there are more online mattress stores than standard ones, and buyers don’t want to look back.
So, if you really want to know if an online store is the ideal place to buy a new mattress, have a look at the pros and cons listed below.
When you buy a mattress online, you cut out the middleman (or the salespeople). This means you no longer have to go to the store and deal with a person who doesn’t care about your needs and only wants to sell you the most expensive products (for a bigger commission). Furthermore, when you go to a brick and mortar store, your choices are limited by the products they have on display.
So, shopping online, the process is a lot more fun, you have access to an unlimited offer, and you don’t have to get dressed and drive anywhere. You can shop for a mattress while in your pajamas, sipping a glass of wine!
While the more comfortable shopping experience is definitely a huge advantage, the winning argument is in the price. Because manufacturers no longer have to pay for showrooms and the people associated with them, the final price of the product will be lower.
Finally, you have to like the fact that online mattresses are almost always delivered in a box! This way, you don’t have to worry about the bed fitting through the doors or carrying it up the stairs. The box can be easily handled by two adults and it’s quite fun to watch it expand.
Of course, there are some downsides to shopping for a mattress online, and the first one that comes to mind is that you can’t test the bed before making the purchase. You don’t know how it feels like when you lie on top of it and it’s difficult to imagine how the material feels to touch.
However, online mattresses are delivered with lengthy trial periods (around 100 days), which means you get to test the product in the comfort of your own home. If you don’t like it, you get to send it back without paying for the transport (you should check if this is true before making the purchase, though). Also, most producers will give you a 100% refund if you decide you don’t like the mattress.
So, it may be a bit more of a hustle, but you have the opportunity to test the product according to your conditions, not the store’s.
Another factor that may be considered a down is the delivery and packaging method. Modern mattresses are compressed, rolled, and packed in a box (even if they have coils), which can be a bit weird. While this doesn’t affect the integrity of the product in any way, some buyers are not as comfortable with the idea.
The Power of Reviews
The cool thing about the online market is that the critics are also the users. This way, when you read reviews, you learn about the features of the product under certain conditions. For instance, the review of Tulo shows that most users are extremely happy with the product. Of course, one product is not created for everyone, which is why it’s important to read other users’ opinions. By doing this, you learn a lot more than you would by lying on the mattress in a store.
Still, online reviews can be manipulated, which is why we recommend selecting products with many reviews from different types of people. Reviews are indeed powerful, but to use this power correctly, you must know how to appreciate their honesty.
At the end of the day, even though there is the risk of being stuck with the wrong mattress, we would always choose online over brick and mortar. The shopping experience makes everything seem so easy and natural that you don’t want to step into a real store ever again!