Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster.

Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in areas such as economic development, education, transportation and infrastructure, arts, healthcare and other important areas. What’s more, the agency has signed with Barnet Dulaney Perkins Eye Center, a leading provider of advanced vision care and surgery, to assist in positioning as an industry leader; and VirTra, a global leading provider of the world’s most realistic and effective use of force and firearms shooting simulators.

Lavidge also expanded its representation of homebuilders and active adult communities with the addition of Meritage Homes and Meritage Homes Active Adult, to enhance the brand with a national advertising, sales and marketing campaign.

The agency will also lend web and interactive marketing support for IT solutions provider, OneNeck IT Solutions and facilitate a corporate website redesign for leading oil refiner and retailer, Western Refining.

“We’re grateful that our long-standing position as a results-driven, creative agency continues to bring outstanding clients to our door both locally and nationally,” said Bill Lavidge, CEO of Lavidge.