After a 12 year hiatus, Lennar Arizona is back in the business of creating homes within an active adult community. “The timing was right for us as a company, and certainly as a nation with the growing number of Baby Boomers who are looking for new lifestyles and homes,” said Alan Jones, Lennar Arizona president. Lennar was invited by DMB to build in the new active adult Victory district within Verrado in Buckeye. “We were honored to be selected and jumped on the opportunity to be a part of a fresh offering for the age 55+ home buyers, ” said Jones. Lennar’s last local active adult community was Ventana Lakes in Peoria.
DMB developed Victory to bring something new and unique to the highly competitive active adult community marketplace. “Part of the Victory story is offering homes built by four home builders – more customer choice and authentic looking neighborhoods. Lennar is a long-standing, highly respected and trusted home builder. The “Everything’s Included®” and Next Gen® – The Home Within a Home® designs are totally unique to the Active Adult category and based on extensive consumer research, we were confident that Lennar had what the new customer wants in new homes built with their lifestyle in mind,” said Deborah Blake, President of the Active Adult Lifestyle and Development Group of Cecilian Worldwide, which has consulted on the strategic marketing, as well as brand and creative strategy.
Victory resonates with buyers like Rick and Sharron Howell who moved from Carefree, AZ to Goodyear a year and a half ago, renting a home, to test the waters of living on the west side of the Valley. They love the location and the small-town-feel of Verrado. And after confirming with some real estate agents that Lennar builds a good home, they selected an enhanced Summit plan, along with a great home site. And, Lennar’s “everything included” offering made the selections easy. “I didn’t want to wade through 40 pages of upgrade choices, which can be quite confusing,” said buyer Sharron Howell. The Howells are looking forward to moving in, getting settled and enjoying the lifestyle. “We will be hiking, biking, playing golf, swimming and working out in the gym when it’s completed. And, in the evening we’ll sit in our backyard with a glass of wine and look at the impressive mountains and the stars,” noted Sharron Howell.
Lennar is building five different single-story home plans in Victory, including the 2,136-square foot single-story Pinnacle, a Next Gen® plan. This concept has been a huge success in the marketplace as it basically offers two homes under one roof, with one payment. The Next Gen® suite is attached to the main home via an interior door, and includes a bedroom, bathroom, living room, kitchenette and privacy. Lennar has identified dozens of uses for the Next Gen® suite – from a comfortable home for aging parents, boomerang young adults, home office, or guest room.
The idea of creating two living spaces under one roof was driven by the aging of America and a soft economy. “Many people in mid-life want a safe and comfortable space for their parents. Having them just a door away offers privacy, yet inclusion, and that has been a home run for Lennar. It has helped created some powerful family bonds,” said Jones.
Later this year, the Victory clubhouse is expected to open for the exclusive use of the active adult district residents. Meanwhile Victory at Verrado residents enjoy the community pool, Verrado Golf Club, shopping and restaurants in downtown Verrado, parks, 21 miles of trails, clubs and community events.
Lennar, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. The company builds affordable, move-up, and retirement homes primarily under the Lennar brand name. The company has been building in Arizona for nearly 40 years and owns considerable land holdings in the state. For the latest Lennar information, visit any of the following: Lennar.com, Facebook.com/LennarPhoenix; YouTube.com/LennarPhoenix; Twitter.com/LennarPhoenix.
