The name of a product or a brand should not be treated lightly because it will end up being the very definition of said product or brand. In marketing, weird names that are chosen well can spell success, but when they’re not given enough consideration and don’t come naturally, they can be the start on a downward slippery slope towards failure.
So, there is no wonder why most companies will choose the safe path, and find a name that is elegant but quite frankly, boring. However, there is a niche where brand names get as crazy as possible and no one even bats an eye. The niche is dedicated to mattresses sold online, where you will find names like Allswell, Puffy or Tulo (just to name a few).
But why do mattress manufacturers feel so free in taking up weird names? Below we listed five reasons that may inspire other business owners to get creative.
No. 1: Easy to Remember
The number one reason why such names work is their difficulty and weirdness. If the name is difficult to pronounce or has a weird making, the brain will automatically pay more attention because it is registered as something out of the ordinary.
This way, the word or words will fixate on one’s memory, making it easy to remember when thinking about mattresses. After all, wouldn’t you remember a name like Allswell mattress?
No. 2: The Name – Feel Connection
When it comes to sleeping surfaces, the most important feature is the general feel. And by this, we mean the way the sleeper feels after a few nights on the mattress. Is it comfortable? Or maybe it is supportive and breathable? How about Puffy?
As you can see, when the manufacturer decided to name their product Puffy, they understood the connection between the name and general feel. Now, even if the mattress wasn’t puffy, the buyers will still believe it to be true. Luckily, the bed is everything one would want from such a name and you can see for yourself if you check Puffy review by Sleepingguide.org.
No. 3: Exotic and Refreshing
The number one reason why people buy a luxurious mattress is the increased level of comfort, but the second reason is luxury itself. People are tempted by exotic materials such as Egyptian cotton or silk, because it validates their need for a higher status. Of course, more expensive materials feel better on the skin and provide a refreshing idea of well-being.
The same goes with exotic names. Let’s take Tulo for instance. The name sounds funny and exotic, but also puts you in a state of joy. Now if you ever see an overview of Tulo mattress you’ll understand why the manufacturer considered this name as being appropriate.
The product is fun, looks luxurious, and implements refreshing materials that feel amazing to the skin. So, the brand name perfectly defines the product with just a few letters. The interesting part is that, because it is simple and funny, the name will stick to your brain forever.
No. 4: Defines a Unique Product
The online mattress market exploded in the last few years and almost every manufacturer has an all-foam, a hybrid or an innerspring design to sell. They all come rolled up in a box and the trial period is similar with most.
So what’s the best way to make sure your product stands out from the crowd and helps buyers identify it as unique and special? A weird name, of course! According to the three rules of choosing a great brand name, there are no limits on how you can twist the words (just think of Google) in order to come up with a creative, fun to pronounce, and interesting name.
Of course, it seems that most online manufacturers already knew about this rule.
No. 5: Good for an Online Business
Finally, when your business is online, the brand name is also the name of your site, and it can get difficult to find a domain name for a regular word that’s free. If the name is unusual, your chances increase exponentially.
Furthermore, weird brand names are also good for SEO because it’s easier for interested clients find them in organic searches. If the brand has a regular name or the name of an object/location/color then the other results will show up first in search engines.