As people embraced advertising online brands bid for advertising and sponsorship opportunities digitally, and advertising billboards never got lost in the mix. Still, billboards remain the most visible form of advertising, and New York City is one of the most expensive cities in the world for advertising. More than any other city, that leads to Times Square becoming the most iconic advertising billboard in the world.
Unlike many other forms of advertising, people cannot control billboard ads. Ads can be controlled in the form of digital screen ads and digital advertising in general. And people cannot control the billboard ads advertising New York City. That makes billboard ads, along with other advertising in New York. Understanding these ideas is essential for optimally New York City advertising.
The billboard stands out in advertising New York. Billboards anchored on the ground stand out among the skyline of tall buildings and skyscrapers. Billboards tend to be on the planet. Digital ads that people may be able to close, or skip, closed, or closed.
1. Visibility 24/7
Billboards are advertised on any day of the week, at any hour, while they are either digitally illuminated or are lit by traditional lighting. This form of advertising is very effective at increasing the awareness of your brand.
2. Short and Direct Marketing
Messages that are sent out in advertisement form on a billboard should be very straightforward and should leave a lasting impression on the reader rather than overwhelming them with a lot of descriptions and visuals.
3. Most Affordable Outdoor Advertising
Billboards provide the most cost-effective form of advertising in comparison to other advertising platforms such as TV commercials, online advertisements, or printed circulation. This is very accessible for advertisers of all types such as:
• Small local businesses
• Regional advertisers
• National businesses
• Event advertisers such as concerts
• Product advertisements
Billboards are one of the very few advertising outlets that have the ability to relay a message to thousands of people on a daily basis with very minimal ongoing costs.
4. Brand Credibility
When a brand takes the time to purchase a billboard, they are perceived as being very confident and are displaying a high level of professionalism and stability for their brand. Seeing a brand in such a powerful position on top of a city is something that will not be recreated by digitally advertising the brand.
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The Times Square Billboard Powerhouse
The first thing that comes to mind when thinking about billboard advertising is Times Square. One of the most photogenic and recognizable advertising locations in the world. Having a billboard in Times Square is not just about ad placement; it’s about making a statement.
1. Prolific Foot Traffic
The downtown Manhattan area is always busy. There are always hundreds of thousands of people on the street. Tourists bask in the glow of the Times Square LED. Every second someone is filming a selfie video with a Times Square billboard in the background.
This means any brand that displays billboard ads in Times Square will always be in the background of:
• Social media
• Travel photos
• News segments
• Television and Movie sets
One Times Square billboard has the potential to be seen across the world.
2. Symbol of Success
Having a Times Square billboard ad is a success milestone for the majority of companies. Every business is proud to be advertising their achievement on the most photographed billboard in the world. Every Times Square billboard gets a documented celebration in the form of posters with the word “advertisement.” Every Times Square billboard ad is a symbol of the advertising business of that company.
More and more companies that are successful keep getting advertising billboards that are in Times Square because of the competition and advertising success it represents.
3. Next-Level Digital Creativity
The billboards in Times Square uses incredible LED technology and have the ability to show:
• Dynamic motion graphics
• High-resolution videos
• 3D visual effects
• Real-time updates
• Interactive storytelling
With its immersive technology and storytelling, multi-edged brands are able to create professional and personalized experiences for everybody in Times Square, the busiest place in the world.
4. Massive Media Amplification
A Times Square billboard literally does not generate impressions, it provides and dictates trend setting conversations that everybody, influencers and news outlets, join in on.
The media attention and conversation around the billboard is huge, earning more shareable impressions at no cost to the brand.
Billboard Advertising vs. Times Square Billboards: Key Differences
Though both billboard advertising and advertising in Times Square offer impactful reach, it is also true that they serve very different functions. Recognizing and understanding the differences is the first step to selecting the right advertising strategy for your brand.
Billboard Advertising – Covering Multiple Neighborhoods:
• Billboard advertising serve a more cost effective ads
• Billboard ads offer long term advertising presence
• Billboards reach and are visible to the daily commuters and drivers
• Billboard ads offer consistency in brand advertising
• Billboard ads have long term visibility
Times Square Billboards:
• Times Square advertising has global prestige
• Times Square advertising has huge attention from tourists and the media
• Times Square advertising has digital and dynamic advertising
• Times Square advertising is best for big announcements
• Times Square advertising creates viral moments
Everyday awareness building ads differ greatly to Times Square ads; a Times Square billboard creates an impact that is unforgettable and recalls every time they see it.
How Companies Use Both Formats Together
Every day billboard ads and partnerships with a Times Square ad for a big event are some of the most successful campaigns. For example:
• A business with a new product gets a Times Square billboard
• Then, on the same day, a network of billboards in the city broadcasts the same message.
• Social media posts ads with the Times Square billboard, reaching a global audience.
• Crossing ads in different media channels gives a surround audience effect.
How to Create Impact
For a successful billboard ad campaign, consider the following tips:
1. Strong Visuals
Enough bold pictures must not include too many details to be readable from a distance.
2. Minimal Text
Limit the message to seven words. Viewers should get the message in two seconds.
3. High Contrast
To get the billboard to pop, use design colors that are different from each other and strongly recommend contrast.
4. Unmissable Branding
The best billboards feature large, simple logos, and recognizable colors.
5. Go Big
Finally, be sure the billboard is memorable by using lots of large, bold, artistic design elements. Don’t be afraid to go big.
Why Times Square Billboards are Perfect for Major Milestones
For your brand, Times Square would be the perfect place to make a memorable moment; businesses showcase big “ milestones” such as launching a new product or holiday ad, celebrating a company anniversary, opening a new store, or announcing a new celebrity partnership or funding.
Having a presence in Times Square communicates to potential customers, “ We’ve arrived.” It’s as big of a presence as you will find in New York City.
The Bottom Line
Advertising billboards get a consistent reach and Times Square billboards get a consistent reach, unparalleled prestige and a unique level of creativity.
If your brand is looking for ongoing visibility and for a touch of major cultural significance to go with it, the combination of Times Square billboards and traditional billboards ads is a great place to start.
Times Square billboards are as powerful as ever and will make your business `stand out` in the saturated New York City Market.
