The NIL store every college athlete already has, whether they know it or not
Ask a college athlete today whether they have an NIL store, and you will usually get one of two answers. The first is no, often followed by some version of…
Diamondbacks shortstop Geraldo Perdomo has one of the team’s most magnetic personalities. With a contagious smile, the 6-foot-2 Dominican Republic-born player keeps the clubhouse loose and lively. During pre‑game warmups…
Last spring, Arizona Diamondbacks reliever Paul Sewald and his wife, Molly, purchased a home in the Valley with a plan: six months at home, six months on the road, and…
When the Phoenix Mercury opened the doors to its $100 million headquarters and practice facility, it wasn’t just encouraging success on the court. The team wanted to stress the importance…
Matching gear builds instant team pride by boosting player morale, increasing sponsor visibility, creating professional social media content, and improving game day organization. Whether you are outfitting a youth sports…
The FIFA World Cup is the most-watched international sporting event, turning bars and restaurants into exuberant watch parties that bring the whole community together. Local economies can capitalize on the…
Marley Washenitz considers herself “just a girl from small-town West Virginia.” However, with Desert Financial Credit Union’s support, the former ASU basketball player and soon-to-be graduate can share her mission with…
The Training the Mind Series, a nationally coordinated mental health awareness and well-being activation, is hosting a group night at the Phoenix Suns game on Tuesday, April 7. DEEPER DIVE: Read…
The 2026 NCAA Women’s Final Four tips off in 37 days, and local leaders, NCAA officials and community partners gathered Feb. 24 at the venue to outline plans for what…
Each time Shohei Ohtani steps onto a Cactus League field, thousands of Japanese tourists and media are present, making Arizona’s spring training an international destination. You might say Ohtani’s arrival…
Sloan Park, home of the Chicago Cubs during Spring Training, recently completed a construction project to enhance its player development environment with new training, technology and support spaces designed to…
Women’s professional soccer has been a long‑circulating prospect in the Valley, resurfacing every few years without gaining traction. Now, the idea is moving closer to reality. After a series of…