Tactics losing steam: Outdated marketing strategies business owners should watch for

If you aren’t getting the results you want from your marketing, you might be the problem. Well, not YOU — you’re wonderful. But your marketing efforts might be keeping your…
The newest episode of the AZ Big Podcast with Michael & Amy has officially dropped. Episode 198 features Chase Lane of LT, who talks trends that will shape marketing. LISTEN NOW: Listen to…
Most marketing emails make little impact. Customers receive so many emails that they choose to ignore many of them because the content feels generic, redundant, or simply doesn’t relate to…
AI is changing how emails reach and connect with people. Businesses and marketers now use tools that can write messages in a way that seems friendly and more personal. Humanized…
We’ve all had that moment: you walk out of a juice bar and suddenly your phone is offering you 15% off protein powder. Coincidence? Not exactly. Welcome to the mildly…
The marketing industry has undergone a seismic transformation over the past two decades. What once centered around print ads, billboards, and broadcast commercials has now shifted toward data-driven, digital-first strategies.…
Everyone wants to be the best — that’s human nature. At The James Agency, we take our PR wins seriously and understand more than anyone how much you want to…
One of the most effective strategies for small businesses looking to expand without going over budget is content marketing. Even a small business may increase revenue, acquire devoted clients, and…
The Phoenix Chapter of the American Marketing Association (AMA) announced the 23rd Annual Spectrum Awards, set to take place at the iconic monOrchid venue in downtown Phoenix on the evening…
Small business owners like plumbing companies struggle to manage marketing tasks while handling daily operations even if they do have some knowledge of digital marketing. Many business leaders lack the…
Building a strong brand is no longer just about offering a great product or service; it’s about crafting a memorable experience that resonates with customers. In a market filled with…
Arizona companies, established and startup alike, need to invest in intelligent marketing if they are going to compete and drive long-term profitability. Smart marketing investments directly impact return on investment…