All Marketing Articles

• Tactics losing steam: Outdated marketing strategies business owners should watch for - Read Article

  Tactics losing steam: Outdated marketing strategies business owners should watch for

  2025-07-10T10:30:00-07:00

  If you aren’t getting the results you want from your marketing, you might be the problem. Well, not YOU — you’re wonderful. But your marketing efforts might be keeping your…

  
• AZ Big Podcast: Chase Lane of LT talks trends that will shape marketing - Read Article

  AZ Big Podcast: Chase Lane of LT talks trends that will shape marketing

  2025-06-29T07:50:00-07:00

  The newest episode of the AZ Big Podcast with Michael & Amy has officially dropped. Episode 198 features Chase Lane of LT, who talks trends that will shape marketing. LISTEN NOW: Listen to…

  
• The power of dynamic content in custom email marketing - Read Article

  The power of dynamic content in custom email marketing

  2025-06-23T03:50:00-07:00

  Most marketing emails make little impact. Customers receive so many emails that they choose to ignore many of them because the content feels generic, redundant, or simply doesn’t relate to…

  
• What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates - Read Article

  What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates

  2025-06-03T01:40:00-07:00

  AI is changing how emails reach and connect with people. Businesses and marketers now use tools that can write messages in a way that seems friendly and more personal. Humanized…

  
• 4 ways marketers are creeping on your target audience … but, like, respectfully - Read Article

  4 ways marketers are creeping on your target audience … but, like, respectfully

  2025-05-31T12:20:00-07:00

  We’ve all had that moment: you walk out of a juice bar and suddenly your phone is offering you 15% off protein powder. Coincidence? Not exactly. Welcome to the mildly…

  
• The evolution of marketing agencies: Trends driving smarter brand growth - Read Article

  The evolution of marketing agencies: Trends driving smarter brand growth

  2025-05-30T06:55:00-07:00

  The marketing industry has undergone a seismic transformation over the past two decades. What once centered around print ads, billboards, and broadcast commercials has now shifted toward data-driven, digital-first strategies.…

  
• Using local PR to thrive in any market - Read Article

  Using local PR to thrive in any market

  2025-04-30T11:00:39-07:00

  Everyone wants to be the best — that’s human nature. At The James Agency, we take our PR wins seriously and understand more than anyone how much you want to…

  
• Mastering content marketing: Strategies for small business growth  - Read Article

  Mastering content marketing: Strategies for small business growth 

  2025-04-26T06:10:00-07:00

  One of the most effective strategies for small businesses looking to expand without going over budget is content marketing. Even a small business may increase revenue, acquire devoted clients, and…

  
• American Marketing Association – Phoenix Chapter will host 23rd Annual Spectrum Awards - Read Article

  American Marketing Association – Phoenix Chapter will host 23rd Annual Spectrum Awards

  2025-04-25T09:50:00-07:00

  The Phoenix Chapter of the American Marketing Association (AMA) announced the 23rd Annual Spectrum Awards, set to take place at the iconic monOrchid venue in downtown Phoenix on the evening…

  
• Tips for finding a credible marketing agency for your plumbing business - Read Article

  Tips for finding a credible marketing agency for your plumbing business

  2025-04-21T23:40:00-07:00

  Small business owners like plumbing companies struggle to manage marketing tasks while handling daily operations even if they do have some knowledge of digital marketing. Many business leaders lack the…

  
• Building a strong brand: Effective marketing strategies for your product - Read Article

  Building a strong brand: Effective marketing strategies for your product

  2025-04-21T23:00:00-07:00

  Building a strong brand is no longer just about offering a great product or service; it’s about crafting a memorable experience that resonates with customers. In a market filled with…

  
• Maximizing ROI: Smart marketing investments for Arizona businesses - Read Article

  Maximizing ROI: Smart marketing investments for Arizona businesses

  2025-04-09T14:00:00-07:00

  Arizona companies, established and startup alike, need to invest in intelligent marketing if they are going to compete and drive long-term profitability. Smart marketing investments directly impact return on investment…