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ASU alumna makes splash with innovative swim line HeartGlass

25 May

Demi George grew up in Minnesota, but she spent many spring breaks in Arizona visiting her family, splashing and swimming…

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Scotch & Soda opens 1st Arizona store at Scottsdale Fashion Square

9 Feb

Self-expression is a cornerstone of high-end fashion, and brands like Scotch & Soda celebrate individuality with great ease. With its…

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State Forty Eight will open location in Gilbert

20 Jan

Popular Arizona apparel brand, State Forty Eight, has officially signed the lease to their third retail location in Downtown Gilbert at…

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ASU’s ‘The Chic Daily’ raises over $2,000 for nonprofit F.A.B.R.I.C.

19 Nov, 2021

“The Chic Daily,” a monthly digital magazine and fashion blog produced and published by ASU’s Fashion Journalism Club held its…

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Alo Yoga makes Arizona debut at Scottsdale Fashion Square

21 Oct, 2021

Physical and mental health have never been more top of mind, and the ever-growing focus on whole-person wellness is propelling…

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The hair waver and other styling tools for short hair

12 Oct, 2021

For those who do not have short hair, the first impression would be that curling or adding waves to it…

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Men’s fashion: 4 easy tips to update your style

12 Oct, 2021

Fashion is evergreen, and many elements of men’s fashion has evolved over the years! For example, men’s fashion has been…

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Phoenix sustainable fashion event highlights eco-friendly brands

2 Oct, 2021

The Arizona Sustainable Apparel Association, in partnership with Conscious Collective Co., hosted their first sustainable fashion pop-up shop since the…

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Apple peel is used to make eco-friendly watchbands by Samsung

30 Sep, 2021

Samsung has unveiled six limited-edition watch bands for the Galaxy Watch 4 that are composed of recyclable and environmentally friendly…

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What is a church hat?

22 Sep, 2021

The Church Hat is defined as a “Women’s Fashion Accessory” that cannot be used for any other purpose than ornamentation.…

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