Each day, we will profile an innovative leader who was selected for the 2026 edition of Az Business Leaders magazine. Today, meet Kare Hanks, general manager and vice president, Phoenix Regional Office, at USAA.
Kare Hanks, USAA
Background: Hanks is a dynamic leader at the forefront of Phoenix’s business community as USAA’s Phoenix site leader. She cultivates a thriving campus culture, prioritizing employee well-being and safety, and spearheads site operations. Hanks is dedicated to forging strong alliances with local industry, government, and community organizations, enhancing talent acquisition and retention, and driving USAA member growth. A proud combat veteran, Hanks champions veterans’ causes through active support of local organizations and serves on two non-profit boards. Her commitment extends to animal rights, advocating for causes ranging from turtle conservation to orphaned elephants and rhinos. Additionally, Hanks leads Business Controls Management for USAA Life Company, leveraging 25 years of industry experience to ensure robust risk management.
Upcoming challenge: “The insurance industry faces the challenge of integrating Artificial Intelligence (AI) ethically and safely, ensuring fairness and data security. As a business leader, I’m preparing for full implementation by prioritizing responsible AI governance, investing in employee training to manage AI-driven processes, and focusing on transparent applications that maintain member trust and regulatory compliance.”
Leadership lesson: “My most important leadership lesson integrates diverse values into successful business strategy. All leaders must balance achieving a healthy bottom line with the appropriate level of veteran and non-profit support, and always consider that the company’s success is intertwined with the health of our community and environment.”
Surprising fact: “I participated in an Air Force Pilot vs. Navy Aviator 2-plus-hour-long ‘dog fight’ training exercise and didn’t pass out or throw up!”
