Leading market research firm BrandSpark International today announced the 2019 winners of the BrandSpark Most Trusted Awards (“BMTA”). The winners are the result of a nationwide survey of consumer trust in the United States, compiling opinions and insight from more than 12,800 Americans. Voters provided 61,000 top-of-mind opinions to identify which brands Americans trust most in 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Now in its 6th year, the research-based awards program determines winners exclusively by the unaided responses of shoppers.

Consumers seek out brands worthy of their trust

In an age of endless options, the BrandSpark Most Trusted Awards help consumers identify the brands they can trust based on the real experiences of other consumers.

Winning brands can be easily identified by the purple BrandSpark Most Trusted Award seal.

“With just 1 in 2 shoppers loyal to recognizable name brands, marketers must remind shoppers of the trust and value of their brand in order to retain that loyalty,” says Robert Levy, President and CEO of BrandSpark International. “The Most Trusted Award seal allows brands to clearly communicate the significant trust and connection they have fostered with shoppers over time.”

The BMTA logo drives purchase decisions

A poll of an independent panel of American shoppers showed that the BrandSpark Most Trusted seal positively impacts purchases in categories as diverse as beauty, household care, over-the-counter health, appliances & home goods, and services. The independent panel also revealed that if consumers saw the BMTA logo tied to a brand they had not purchased before, 7 in 10 would be encouraged to try it.

When the BMTA logo was featured next to winning brands on a popular shopping app in a real-market test, the logo increased purchase conversion by an average of 6-15 percent.

“In addition to many new categories, this is the first year that parents have been specifically surveyed about the Baby & Kids brands they trust the most, creating a valuable new resource for parents,” says Adam Bellisario, Program Director of the BrandSpark Most Trusted Awards.

What drives brand trust?

“In order to establish trust, the top brands repeatedly meet consumer expectations with great product and service experiences. The best of these brands are able to build on that foundation of trust and create meaningful innovation while maintaining strong value and consistent quality,” says Levy.  “Reinforcing consumer trust is especially critical today, when consumers have more choices available than ever before.”

Brands communicate their Most Trusted Award wins

Leading brands such as Eggland’s Best use the BMTA seal in their PR and marketing campaigns.

“Eggland’s Best is very proud to be recognized as America’s Most Trusted egg brand— for five years in a row! We let consumers know by including the BrandSpark Most Trusted purple logo on millions of our egg cartons nationally,” says David Holdsworth, Vice President of Marketing at Eggland’s Best.

BrandSpark Most Trusted Awards 2019 Winners


Artisan Flatbread: Stone Fire

Eggs: Eggland’s Best

Food Bags: Ziploc

Food Containers: Rubbermaid

Frozen Fish: Gorton’s Seafood

Jerky: Jack Link’s

Plastic Food Wrap: Glad

Private Label Food Brand: Great Value (Walmart)

Vegetable-based Buttery Spread: Country Crock

Health & Beauty

Anti-Aging Skin Care: Olay

Anti-Dandruff Shampoo: Head & Shoulders

Back Pain Relief: Aleve

Denture Adhesive: Fixodent

Denture Cleanser: Polident

Dry Lip Relief: ChapStick

Eczema Relief: Aveeno

Hair Regrowth: Rogaine

Hair Removal: Nair

Joint Care Supplement: Osteo Bi-Flex

Laxative: MiraLAX

Liners/Pads: Always

Lip Color: Revlon

Men’s Shaving: Gillette

Men’s Skin Care: Dove Men+Care

Micellar water: Garnier

Nasal Spray: Flonase

Natural Cosmetics: Burt’s Bees

Natural Skin Care: Aveeno

Pregnancy Test: First Response

Probiotic Supplement: Culturelle

Scar & Stretchmark Reduction: Mederma

Tampons: Tampax

Teeth Whitening: Crest

Woman’s Hair Color: Clairol | L’Oréal (tie)

Women’s Shaving: Gillette

Yeast Infection MedicationL Monistat

Baby & Kids (Voted By Parents)

Baby Bottle: Dr. Brown’s

Baby Eczema Relief: Aveeno

Baby Food (Puree): Gerber

Baby Formula: Enfamil

Baby Laundry Detergent: Dreft

Baby Lotion: Johnson’s Baby

Baby Monitor: Motorola | V Tech (tie)

Baby Wash/Shampoo: Johnson’s Baby

Breast Pump: Medela

Car Seat: Graco

Children’s Thermometer: Braun

Children’s Toothpaste: Crest

Children’s Vitamin: Flintstones

Diaper Rash Cream: Desitin

Diapers: Pampers

Natural Baby Care Products: The Honest Company

Nursing Pad: Lansinoh

Stroller: Graco

Training Pants: Huggies Pull Ups

Home Goods

Air Purifier: Dyson | Honeywell (tie)

Bakeware: Pyrex

Barbecue/Grill: Weber

Blender: Ninja

Blood Pressure Monitor: Omron

Blood Sugar Monitor: OneTouch

Camera: Canon

Cookware: Calphalon

Dehumidifier: Frigidaire

Dishwasher: Whirlpool

Furnace Air Filter: Filtrete

Humidifier: Vicks

Kitchen Knives: Zwilling J.A. Henckels

Laptop: HP

Lawn Mower: John Deere

Mattress in a box: Casper | Sealy | Serta (tie)

Microwave Oven: GE

Oven/Range: GE

Power tools: DeWalt

Printer: HP

Refrigerator: Whirlpool

Single Serve Coffee Maker: Keurig

Smart Television: Samsung

Smart Thermostat: Nest

Vacuum: Shark

Washer/Dryer: Maytag | Whirlpool (tie)


Bath & Shower Cleaner: Scrubbing Bubbles

Bathroom Tissue: Charmin

Cat Litter: Purina

Dishwasher Detergent: Cascade

Drain Cleaner: Drano

Dryer Sheets: Bounce

Fabric Softener: Downy

Flea & Tick Prevention: Bayer | Frontline (tie)

Floor Cleaner: Swiffer

Glass Cleaner: Windex

Insect Control: Raid

Insect Repellant: OFF!

Laundry Detergent: Tide

Laundry Detergent for Delicate Fabrics: Woolite

Laundry Detergent for Sensitive Skin: Tide

Laundry Stain Remover: Shout

Multi-purpose Cleaner: Lysol

Paint: Behr

Shoe/Boot Polish: Kiwi

Toilet Bowel Cleaner: Lysol

Wood Surface Care: Pledge


Auto Insurance: State Farm

Car RentalsL Enterprise

Courier ServiceL Fedex | UPS (tie)

Gas Station: Shell

Home Alarm Service: ADT

Home Insurance: State Farm

Internet Service: Comcast | Spectrum (tie)

Life Insurance: MetLife | State Farm (tie)

Mobile Telecom Service: Verizon

Online Automobile Classifieds: Auto Trader

Online Event Ticket Sales: Ticketmaster

Online Flight Booking: Expedia

Online Health Information: Web MD

Online Hotel Booking: Expedia

Real Estate Services: RE/MAX

Weight Loss Program: Weight Watchers