Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine, and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement, and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.
Through the acquisition, Digital Air Strike will expand upon its offering to enable the hyper-local and targeted syndication of inventory through marketplaces such as eBay, YouTube, and Craigslist. These platforms are in addition to Digital Air Strike’s current marketplace partners, including Facebook, Instagram, and Amazon OTT streaming on 85+ platforms pairing Digital Air Strike’s dynamic inventory integration with Amazon’s local targeting.
“The acquisition of LotVantage’s inventory technology solutions supports our strategy of giving our clients extremely efficient and highly-targeted online marketing solutions that leverage our technology to pair specific inventory with data-driven platforms,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “When you combine this proven inventory distribution technology with our ability to showcase and nurture leads in real-time, leveraging the Amazon network on top streaming shows and live sports, as well as on popular shopping sites, our clients get a real advantage over their competitors.”
“After more than a dozen years of pioneering affordable classified and digital solutions for dealers, I am excited that LotVantage is now part of the Digital Air Strike family of companies,” said Matthew Brown, CEO and founder, LotVantage. “LotVantage’s focus on industry partnerships and innovative inventory distribution is a logical fit for Digital Air Strike’s existing offerings. The combining of solutions will offer dealers even more opportunity to increase awareness and drive more sales for their dealerships.”
The acquisition will double the size of Digital Air Strike’s reseller and channel network while expanding the company’s technology, business development, and account management teams. In addition, Digital Air Strike’s software and services now include a full portfolio of 18 different technology offerings that can be leveraged by retailers, media companies, resellers, agencies, and partners to not only increase leads but also nurture them so they convert at a much higher closing ratio. The LotVantage acquisition is among several acquisitions by Digital Air Strike, which includes a merger with ResponseLogix Inc. to obtain patented lead response technology, the asset acquisition of the ad tech company Target Media Partners Interactive, acquiring the leasing and finance software assets of Libra Systems, and acquiring the privately-held AI chat technology business of Eldercare Technology.
The acquisition is being announced to coincide with the National Automobile Dealers Association’s 2021 virtual conference where Digital Air Strike is exhibiting. Registered attendees and media can find more information by clicking on the All-Exhibitors link in the online NADA Show event.
