Leading mattress manufacturer King Koil has taken the next step in building out its domestic manufacturing platform with the announcement of a new 90,000-square-foot factory located in the Phoenix suburb of Avondale, Ariz. It is expected to start operations in April to serve King Koil’s Western retail partners. 

The U.S. based company plans initially to employ 50 people at the site, which will service retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming. 

“We are excited to bring King Koil’s 120 year history of U.S. manufactured mattresses to Arizona. This new King Koil factory is a key component of our new direct-to-retail manufacturing strategy,” said David Binke, chief executive officer of King Koil. “Designed and outfitted with the latest machinery in the bedding industry, the Arizona factory will enhance our efficiency as we continue to implement our new platform. By controlling our own manufacturing base, we’ll be able to be respond faster to our retail partners’ needs.”

In addition to the manufacturing footprint, the factory will include offices for plant management and customer service teams, as well as a sophisticated audio-visual conference room to conduct business. A 2,500-square-foot showroom located within the facility will allow King Koil to showcase the entire national product lineup to its retail partners.

“I am proud to have the City of Avondale chosen as home to King Koil’s first owned and operated manufacturing facility. King Koil strives to be “Best in Class” in the mattress industry. That commitment and vision runs parallel to Avondale’s commitment to our residents and businesses,” said Avondale Mayor, Kenn Weise. “We know King Koil will be a quality manufacturer offering great jobs to Avondale residents and the West Valley.” 

King Koil announced earlier this year its plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy. As part of the change, the company formed a strategic partnership with long-time licensee Blue Bell Mattress in Michigan and Connecticut, that will continue to service King Koil retail partners in the East and Midwest with the company’s product. 

“Manufacturing and distribution is a thriving industry base for Greater Phoenix, and King Koil’s expansion to Avondale will allow them to grow their model to make and directly distribute their product to their consumers,” said Chris Camacho, president & CEO of the Greater Phoenix Economic Council. “Their new all-in-one facility will allow them to reach a large number of their consumers, thanks to the location they have selected, and we look forward to seeing their growth in Greater Phoenix.”

“Once again, Arizona has demonstrated it offers the talent, strategic geographic location and stable, pro-business environment that manufacturing companies are seeking,” said Sandra Watson, Arizona Commerce Authority President & CEO. “King Koil’s selection of Arizona is yet another win for the West Valley, and we’re very pleased to welcome them to our state.”