Arizona Business Magazine July/August 2011
Arizona Hospitals Share Strategies For Recruiting, Retaining Top Performers
The health care industry in Arizona managed to hold its own during the worst of the recession. But the challenges aren’t over yet.
Human resources experts have been warning companies across industries about the next big wave of change as the economic recovery takes hold: retaining the top talent that helped a company survive.
In good economic times, the health care industry often was faced with shortages of nurses and other professionals, so it’s an old hand at devising ways of attracting and retaining talent. Arizona Business Magazine asked four hospitals and health care systems about how they attract the best.
Abrazo Health Care
Currently, Abrazo Health Care’s website is the No. 1 way candidates are found when applying for an open position. Additionally, Abrazo Health Care utilizes social media sites such as LinkedIn and Facebook to attract and hire future employees. A large number of new hires comes from referrals within the organization.
Other recruitment efforts include the new graduate development program, a unique opportunity available to 100 nursing graduates per year. This competitive program gives new nurses 12 weeks of education and training to become an acute care nurse at an Abrazo Health Care facility. New graduates entering a specialty area also will be part of a bridge program for additional training.
Another opportunity available is the nurse-specialty training program for current nurses, which is offered four times per year. Nurses can apply to receive training to transition to a specialized nursing position in the operating room, emergency room or intensive care unit.
All applicants must complete a web-based interview developed in partnership with the Gallup Organization. The assessment helps to ensure a candidate will align with the cultural environment at Abrazo Health Care.
Abrazo Health Care employs more than 5,000 people. Currently, there are 400 positions available. Abrazo Health Care offers competitive salaries, health benefits and tuition reimbursement.
[stextbox id=”grey”]Carmen Hern is regional manager of talent acquisition at Abrazo Health Care, abrazohealth.com. [/stextbox]
Banner Health recruits talent through strategic work force planning such as:
- Targeted media events
- Academic relationships
- Social media
- Banner Health’s website
Banner’s approach to recruiting top talent aligns with the strategies of the organization by emphasizing Banner’s vision on patient care. Its hiring incentives are centered on total rewards compensation.
The Banner journey begins with a potential employee’s first experience (the website, at an event, videos or even as a patient). Once they have joined Banner, there is an ongoing, one-year, onboarding program. Throughout their time at Banner, there are opportunities for learning, coaching and developing employees’ careers.
There are three main reasons an employee stays at Banner are:
- The relationship with their manager
- The people they work with
- Learning and growth opportunities
In addition, employees have a choice in their selection of benefits. They also get to participate in a 401k plan, life insurance, food discounts, transportation discounts, and childcare at some facilities. We look at each employee’s needs to determine which benefits are best for them
Banner prides itself on having created an environment of innovation and teamwork. It offers opportunities for employees to spread their wings, in addition to pay for performance. There is compensation for all when Banner meets and exceeds goals in the areas of patient satisfaction, financial performance and employee retention.
Recognizing that Banner Health is competing with many other health care systems in Arizona for quality employees, the company tries to stay in tune with the community. Banner may have more hospitals than anyone else, but we have to pay attention because we know there are other good hospitals out there.
Shyrl Johnston is senior director of talent acquisition at Banner Health, www.bannerhealth.com.[/stextbox]
Phoenix Children’s Hospital
Phoenix Children’s strategy to attract new talent includes expanding space, growing programs and services, and aggressive recruiting.
Phoenix Children’s continues to grow and expand, thus offering exciting new prospects for top talent in the health care industry. An 11-story patient tower, which opened in June, will raise the hospital’s bed count from 345 rooms to 626 private rooms by early 2012. The hospital also added 96 PCIU/CICU rooms, 12 operating rooms, new services and programs, innovative research supported by leading clinical trials, and advanced education/training for clinical providers.
Collaborations and partnerships with Arizona State University, University of Arizona, Mayo Clinic, Banner Good Samaritan, and a Strategic Alliance with St. Joseph’s Hospital & Medical Center also add jobs and opportunities for attracting the best and brightest.
The hospital’s six Centers of Excellence also are growing. Phoenix Children’s is the only Level 1 Pediatric Trauma Center in Arizona; the Children’s Heart Center is recognized as one of the nation’s best; there is the Phoenix Children’s Center for Pediatric Othopaedic Surgery; the Newborn Intensive Care Unit, with 110 licensed beds, is one of the largest NICUs in the country; the Center for Cancer and Blood Disorders is Arizona’s only fully dedicated facility of its kind; and the Children’s Neuroscience Institute provides comprehensive care for children with neurological and behavioral disorders.
For the past four years, Phoenix Children’s Hospital has been steadily and aggressively increasing recruitment of nationally known physicians and superior staff. Medical staff at the hospital has increased to include more than 1,000 pediatric specialists with 40 pediatric specific specialties.
Recent prominent additions, to name a few, include: David Adelson, MD, a renowned neurosurgeon, recruited to lead the Children’s Neuroscience Institute at Phoenix Children’s; Richard Towbin, MD, a top neuro-radiologist who has served at children’s hospitals in Philadelphia, Pittsburgh, Cincinnati and Michigan; Lee Segal, MD, who came from Hershey Children’s to initiate the Center for Pediatric Orthopaedic Surgery; Heidi Dalton, MD, section chief critical care, who was recruited from Children’s Medical Center in Washington, DC; and Tamir Miloh, MD, a hepatologist recruited from Mt. Sinai, NY, who will create and lead Arizona’s first pediatric liver transplant center.
[stextbox id=”grey”]Jane Walton is head of media relations at Phoenix Children’s Hospital, www.phoenixchildrens.com.[/stextbox]
UA Healthcare is a private, nonprofit health-care entity located in Tucson. It was formed by the merger of two highly respected and well-established organizations: University Medical Center (UMC) and University Physicians Healthcare (UPH). The organization consists of the largest physician practice plan in Arizona, including a Health Plan Division, two academic medical centers and Southern Arizona’s only Level 1 Trauma Center.
UA Healthcare employs more than 6,000 people and is ranked one of the top 10 employers in Southern Arizona. University Medical Center was the first hospital in Arizona to earn the Magnet designation — the American Nurses Association’s highest honor for nursing excellence. The designation recognizes hospitals that provide the best nursing care and a supportive, professional environment. As the only academic medical center in Arizona, UMC offers many opportunities for professional growth, personal enrichment and career development.
UA Healthcare’s 2011 benefits package is designed to promote wellness and encourage healthy lifestyle choices. UA Healthcare considers staff members to be its most valuable resource and it is dedicated to providing a culture that keeps patients healthy.
The system provides managers with the tools required to retain its first-rate staff. It offers learning opportunities that ensure high levels of patient and employee satisfaction, as well as a strong financial position. UA Healthcare gives total rewards that are competitive in the Arizona employment market. UA Healthcare ensures individual and group accountability for performance, rewards and growth through ongoing communication.
John Marques is vice president for human resources at UA Healthcare, www.azumc.com.[/stextbox]