Nancy Rowe, a national leader in the telemedicine field, has been named associate director for outreach for the Arizona Telemedicine Program (ATP).

Rowe will work toward expanding ATP’s connections with hospitals and other health-care providers in Northern Arizona. She also will assist in marketing and training efforts. Rowe assumed her new role with ATP on Jan. 6.

Rowe has served for more than 10 years as director of telemedicine for the Northern Arizona Regional Behavioral Health Authority (NARBHA), the agency that administers state-funded behavioral health care in Flagstaff and other Northern Arizona communities.

Under her stewardship, NARBHA’s telemedicine network grew from 12 to more than 80 sites and won the 2010 Award of Excellence in Health Information Technology from the National Council for Community Behavioral Healthcare. Rowe also implemented online telepsychiatry training courses and was responsible for establishing contracts between NARBHA and health-care organizations throughout Northern Arizona.

She is the immediate past chair of the American Telemedicine Association (ATA) Business and Finance Special Interest Group, which won the ATA’s 2013 Special Interest Group and Chapter Achievement Award.

“We couldn’t have a more accomplished person in this role,” said Ronald S. Weinstein, MD, co-founder and director of the Arizona Telemedicine Program.

“Nancy has done a remarkable job of building NARBHA into one of the leading telemedicine mental health providers in the world.” While at NARBHA, Rowe developed strong relationships with all the communities of Northern Arizona, Weinstein noted, making it possible for NARBHA-affiliated doctors to handle more than 100,000 patient encounters.

“I have worked collaboratively with the ATP for many years, and am thrilled to be joining this group of talented people,” Rowe said. “I’m looking forward to the challenge of expanding the ATP’s presence and strengthening its partnerships in Northern Arizona.”

Rowe graduated summa cum laude with a bachelor’s degree in English from St. Lawrence University in Canton, N.Y. Before joining NARBHA in 2001, she spent 13 years at the University of Minnesota in Minneapolis; first as senior editor for its University Relations department, and then as communications coordinator for the College of Biological Sciences.