PR boxes are an effective way of introducing products to influencers. When done correctly, PR boxes are incorporated within the marketing story, rather than just being seen as a one-off product delivery.
The main challenge, however, lies in the creation of packaging that is both memorable and sharable. Here are some useful suggestions to design PR boxes that influencers will keep.
Create a Strong First Impression
All brands that send PR packages have the same goal. They want the recipient to notice their package first, and then they want them to open it. With that in mind, make sure to reflect the brand’s messaging and colours on the outside of the package. It will help you stand out and draw attention.
Packages that have many colours and textures, as well as creative brand logos and messaging, will help attract influencers to showcase the outside of the package.
Focus on the Unboxing Experience
This is the most important part that influencers will document and share with their followers. Because of that, each layer and piece should feel unique and reflect the brand’s core messaging.
The best pr boxes have placed organisers, have fancier-than-factory tissue paper, and have wrapped them to have clasping magnets instead of regular tape. That is a wonderful way to make each layer of the box unique. It also makes an unboxing experience much more fun and shareable.
Include Personalised Touches
If there’s one thing that can make influencers feel appreciated, it’s personalisation. Something as simple as a handwritten personal message on the outside of the box can make the influencer feel appreciated.
If the influencer feels personally acknowledged, they are more likely to have a positive influence on brand recognition.
Highlight the Product Clearly
Box design is important, but the product should always remain the focal point. Every element inside the box should be arranged to guide the eye to the most important product.
Proper positioning means that as soon as the box is opened, the product is front and centre. This makes it easy for influencers to take a photo or video and showcase the product.
Use Creative Visual Elements
Don’t be shy about bringing bold and innovative design ideas into your PR box. Design elements such as catchy inserts, graphic texts, and themed illustrations can help develop a stronger visual brand.
Just make sure that these ideas help to reinforce your campaign message. When each element of the design and the message promotes the other, it brings a sense of professionalism and cohesiveness to the packaging.
Make the Packaging Functional
Influencers can always keep useful packaging, and most of the time, they already do. When the carton is used again as a storage box or a piece of decor, it does more good than just help with the PR campaign. Reusable packaging ensures that people remember your brand long after the sale concludes.
Keep the Brand Story Clear
Out of the many PR boxes in your campaign, what makes yours stand out? A simple answer is deriving a brand story from the product or company. This story can be based on the product’s purpose, the ingredients, or the inspiration.
The better the influencers tell the story, the more beneficial they can be in sharing information about the brand and creating a beautiful connection.
Turning PR Packaging Into a Brand Experience
In short, PR boxes are all about clear communication. You can make PR boxes that influencers will want to get by improving the design, personalisation, and storytelling. In the end, every unboxing is a great way to use design to promote your brand.
