Phoenix-based LaneTerralever is the recipient of the 2014 Interactive Media Awards (IMA) Best in Class for its All In website design and development.

IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry leaders made up of web designers, developers, programmers, advertisers and other web-related professionals.

“Its an honor to be recognized for the second consecutive year with a Best In Class Interactive Media Award,” said Chris Johnson, president of LaneTerralever. “Such a prestigious award is a testament to the caliber of work our agency produces in partnership with amazing clients like All In.”

All In Magazine, The World’s Leading Poker Magazine, sought out LaneTerralever to build an innovative, responsive and content driven website that appeals to its global poker community. All In was the first entity to sponsor the World Series of Poker in 2004, and shortly after with the explosion of online poker, All In became a household name. With the development of the dotcom, All In has become the world’s fastest growing poker media house that provides direct access to online gaming action and luxury lifestyle.

LaneTerralever developed the high quality and innovative website in a two-phase operation over twelve, two week sprints. The completed website offers a user experience that effectively portrays the reemergence of the poker industry. The website is easy to navigate, offers a responsive design which adapts to varying screen sizes with seamless transition from desktop to mobile devices, and showcases All In’s full capacity including; poker tournaments, trends, tips, news, interactive gaming and big events.