Rosa Cardenas, owner of Blush Boutique.

For the fifth year, Cox Communications is recognizing two Valley Latina entrepreneurs whose leadership and entrepreneurial spirit are perfect examples of the rapid growing women-owned businesses throughout the country.

According to the U.S. Hispanic Chamber Commerce, over the past decade, there has been a nearly 200 percent increase in Latina-owned business, a sign of enormous growth by any measure, especially when compared to the 55 percent increase made by their non-Hispanic female counterparts. In addition, from 2002 to 2015, Latina-owned businesses in Arizona have increased by 73 percent, with over 21,400 total businesses currently flourishing.

“We are excited to continue our tradition of supporting businesses in Arizona not only by providing outstanding business telecom services, but also by saluting the successes of Latina entrepreneurs in our community. Rosa and Yesica are fine examples of local business leaders that are thriving and making our economy strong,” said John Wolfe, Senior Vice President and Southwest Regional Manager, Cox Communications. “Over the past five years we have had the opportunity to see many Latina entrepreneurs soar to greater heights.” 

Cox has partnered with the Arizona Hispanic Chamber of Commerce, Azteca America television and Prensa Hispana to honor business owners Rosa Cardenas and Jessica Reina. The honorees will be featured in 30-second spots produced by Cox Media in English and Spanish and will run on air on Cox and Azteca American in July and August.  In addition, they will also be profiled in Prensa Hispana and through the Chamber’s communication vehicles.

“The number of Latina entrepreneurs in Arizona has tripled in the past decade, and they’ll continue to be at the vanguard of business growth for years to come,” said Mónica Villalobos, Vice President for the AZHCC.“The Cox Latina Entrepreneurs Program pays tribute to the diligence and brilliance of these visionary innovators, and we’re proud to support this prestigious program for the fifth year in row. The business acumen of Latinas is undeniable and a key driver of our nation’s economic growth.”

 Rosa Cardenas: Owner of Blush Boutique

Blush Boutique was founded in 2013. Rosa had a vision of creating a unique boutique unlike anything in Phoenix. Blush Boutique offers a shop where customers are able to get beauty services, purchase clothing and accessories. Everything you need to be a Blush Beauty!

To view Rosa’s PSA : https://youtu.be/1azOPBf28kw

Yesica Reina: Owner of Colados Coffee and Crepes

Colados Coffee Inc. is a family-owned establishment that serves traditional style coffee and specialty crepes. Its unique coffee flavors, delectable crepe recipes mixed with modern style and friendly atmosphere will provide a whole new “coffee house” experience to the residents of the area. Their unique coffee brewing process dates back many generations and is a cultural flavor that cannot be found in coffee houses anywhere in the Phoenix metropolitan or West Valley areas.

To view Yesica’s PSA : https://youtu.be/WYfWRnK-pnc