D-backs reach 500,000 Facebook likes
The Arizona Diamondbacks reached 500,000 likes on Facebook today and responded with two significant announcements for fans and the Valley community.
For 500 cents ($5), Facebook fans can purchase an Infield Reserve ticket for any of the games during the three-game series this week against the Colorado Rockies (April 28-30) or the start of the next homestand against the Washington Nationals (May 12-14). To obtain the promo code, fans must visit the team’s Facebook page.
Additionally, the Arizona Diamondbacks Foundation has pledged 500,000 cans of food to the Society of St. Vincent de Paul in Phoenix. The non-profit organization will receive $100,000 to support its mission of ensuring that families have enough food to eat in an environment that is welcoming and empowering.
“We are extremely proud to reach this milestone, as it provides us with an opportunity to give back to our fans and our community,” said D-backs President & CEO Derrick Hall.
In the month of March, the D-backs’ Facebook page saw a 10-percent increase in likes, the largest single-month growth in three years. Since the beginning of the year, the team’s Facebook page has grown 35.7 percent, the fourth-highest mark in Major League Baseball.
The team ranks in the top quintile among the 30 Major League teams in engagement/fan on all three major social media platforms – Facebook, Twitter and Instagram, while the club’s official website, dbacks.com, continues to be the main hub for all of the D-backs’ digital offerings.