Playstation Fiesta Bowl

Ohio State coach Urban Meyer celebrating his win against Notre Dame at the 2015 Fiesta Bowl. (Photo courtesy of Fiesta Bowl)

November 15, 2016

AZ Business Magazine

Fiesta Bowl will now be PlayStation Fiesta Bowl

As part of an agreement with ESPN, the Fiesta Bowl has named PlayStation its new title sponsor.

This year, the PlayStation Fiesta Bowl will be a College Football Playoff (CFP) Semifinal game played Saturday, December 31, at University of Phoenix Stadium in Glendale, Ariz.

“The Fiesta Bowl is pleased to partner with PlayStation to present this year’s PlayStation Fiesta Bowl,” said Mike Nealy, Fiesta Bowl executive director. “PlayStation’s commitment to creating unique and exciting experiences matches our desire to deliver one-of-a-kind events to fans each year.”

The category exclusive multiyear deal makes PlayStation the official gaming and virtual reality sponsor of the CFP. ESPN will collaborate with PlayStation on multimedia content integrations across ESPN programming, featuring the PlayStation brand messaging, “Greatness Awaits,” to drive excitement and anticipation for the CFP.

Ed Erhardt, president, ESPN global sales and marketing, added: “As leaders in entertainment and technology, ESPN and PlayStation share some of the most passionate fans in the world. The demographic drawn to PlayStation also consumes ESPN content, and the Fiesta Bowl is an excellent vehicle to reach those passionate college football fans.”

This multimedia deal (TV and digital) is part of a broader agreement that includes other marquee ESPN programming throughout the year. It builds on an already successful relationship between ESPN and PlayStation, including the WatchESPN app for PlayStation 4 and the ESPN family of channels available for streaming on PlayStation Vue.