The Arizona Super Bowl Host Committee announces a new partnership with National Bank of Arizona (NB|AZ). The partnership is a fully integrated program providing Official Sponsor designation, a custom media plan with traditional, digital and social elements, business development assets, as well as Presenting Partner status of the CEO Forum.
The recently announced CEO Forum is designed to directly foster Arizona economic growth, which correlates to the business and community goals of NB|AZ. The program leverages Super Bowl XLIX to host more than 50 business leaders from around the world and introduce them to the pro-business environment to encourage them to move or expand business operations in Arizona for a lasting economic impact.
“NB|AZ has a long tradition of supporting and leading economic development efforts across our state,” said CEO Keith Maio. “This partnership provides us with a platform to do what we do best, bring people together to talk about the great opportunities that exist in Arizona to grow business.”
The CEO Forum is unique to the Arizona Super Bowl Host Committee and started in 2008, which resulted in more than 1,000 jobs and over $400 million invested in the state.
“There has been tremendous interest and support in the CEO Forum by Arizona-based companies and CEOs. They see the value and recognize that hosting Super Bowl XLIX is about much more than football,” stated David Rousseau, chairman of the Arizona Super Bowl Host Committee. “As an Arizona-based company with storied leadership and community support, NB|AZ is a natural fit to support programs that accelerate economic development.”
NB|AZ is also a founding sponsor of the Arizona Leadership Forum. This year, Michael Bidwill, president of the Arizona Cardinals and Host Committee board member, along with Jay Parry, president and CEO of the Arizona Super Bowl Host Committee, spoke at the 2014 Arizona Leadership Forum regarding the overall economic impact of hosting Super Bowl XLIX and the 2015 Pro Bowl.
