Golf ball and club

December 10, 2015

AZ Business Magazine

Troon completes acquisition of CaddieMaster

Troon,® the leader in upscale golf course management, development and marketing, announces the company’s acquisition of CaddieMaster,® golf’s leading provider of caddie services.

The acquisition brings together two influential companies that have been elevating the golf experience around the world for more than two decades. CaddieMaster joins the Troon portfolio of companies and will continue to operate all functions under the CaddieMaster brand, governed by the culture and leadership that has existed since its founding in 1993. CaddieMaster’s Mike Granuzzo has made a long-term commitment to continuing his role with the company and will remain in place as CaddieMaster’s president and CEO. All of CaddieMaster’s executive owners will also maintain strong equity interest in the business as well.

“We are delighted to welcome CaddieMaster and its superb management team as an important member of the growing Troon family,” said Dana Garmany, chairman & CEO, Troon. “CaddieMaster is the clear leader in their market and represents a highly valuable addition to Troon’s portfolio of premium solutions for golf clubs and resorts. Mike Granuzzo and his senior team are now significant Troon stakeholders and will continue to lead CaddieMaster into the future, building upon their unique value-added model and customer-oriented service mentality that has proven to be successful.”

Located in Ponte Vedra Beach, Fl., CaddieMaster’s team consists of more than 2,000 caddies and more than 100 managers, along with a client list that includes many of the finest organizations in the world of golf. This new relationship between Troon and CaddieMaster creates a formula of success aimed at raising standards in golf operations to new heights and growing the game on a world-wide scale.

“I’m proud to say that CaddieMaster is now a part of Troon’s growing platform of premium golf services companies,” said Mike Granuzzo, president and CEO, CaddieMaster. “The opportunity to join CaddieMaster with a world-class market leader with like-minded people, while adding benefits to our clients, employees, and long-term stakeholders, was incredibly appealing to me.  I’m looking forward to working closely with Dana Garmany to grow and strengthen CaddieMaster while adding to the services that Troon offers worldwide.”

Whether an exclusive private club or a world-renowned five-star resort, the top golf destinations partner with CaddieMaster to take a department that is arguably the most difficult to manage off of their hands and turn it into a result-oriented asset. CaddieMaster turns the traditional caddie management model upside down, which is one reason for its success. Managing caddie programs to the highest standard is what CaddieMaster does best.