Scottsdale-based Plexus Worldwide had a simple mission for its Summer Wellness Tour: bringing people together, according to Ashley Hower, Plexus Worldwide’s chief marketing officer.
“Even though COVID feels like it was such a long time ago, some of those communities and behaviors just haven’t bounced back,” she explained. “We really asked ourselves how we could take wellness on the road.”
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At each summer wellness tour stop, anywhere from 30 to more than 100 people gathered for a low‑key tasting event built around Hydrate, the company’s electrolyte drink. Guests sampled six flavors, five consistent and one rotating surprise.
“They got to scan a QR code, vote on their favorite, and help shape future launches,” Hower said. The frosted berry flavor sold out almost immediately.
But the tour quickly became more than a product demo. Plexus let each host city shape its own version of the event. Some added snacks; others brought in flower‑making stations, sourdough demonstrations, or live music.
“For a lot of people, it was just a great opportunity and a reason to bring community together,” Hower said. “That was really our main MO.”
Founded in 2008, Plexus Worldwide sells patented gut health and microbiome products that support whole-body wellness. “Brand ambassadors” bring these products directly to people, families and communities seeking sustainable transformation.
Community, Hower added, is the quiet backbone of Plexus — not just in its business model but also in its philanthropy. Its Nourish One initiative is nearing 50 million meals donated to Feeding America. Locally, Plexus supports Phoenix Children’s Hospital, Ryan House, and breast‑cancer organizations, a nod to the company’s first product: a breast‑health supplement designed to help detect lumps.
The tour recently ended in Dallas, but Plexus isn’t ready to park the trailers.
“We don’t want to put them in a warehouse and figure out how to reinvigorate it next June,” Hower said. Holiday versions, philanthropic activations, and year‑round community stops are already being discussed.
