Allie Ollie Boutique is celebrating its grand opening of its newest (and fourth) location in the Paradise Valley Mall in fashion. Held on October 13, the masquerade-themed event, “Unmask Your New Style,” will feature the latest Allie Ollie trends and collections modeled on the runway by Phoenix Fashion Week’s Smart Water Model contestants (among others) during a seated fashion show.

The grand opening celebration will also feature two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, as well as a ribbon-cutting ceremony, a live performance by Denium Elle, and more.

In the meantime, let’s get to know Allie Ollie Boutique and its owner/buyer, Allie Olson, a little better:

Allie Olson, owner/buyer of Allie Ollie Boutique

Why was it decided to open up a discount clothing boutique?

I started Allie Ollie because I saw a void in the market for fun, fresh fashions at affordable prices. It seemed everywhere I looked, there were trendy stores offering juniors’ selections. I wanted to create a boutique where the everyday woman could shop and find styles that were both comfortable and classy.

What type of customer does Allie Ollie attract?

All ages love the stores! We often have three generations shop together and all fall in love with our unique and diverse lines. Our styles are so versatile that women of every age, size and lifestyle shop at Allie Ollie.

Regarding your designer samples, can you name a few of the designers featured in this section of your store? Where do the samples come from?

Boho Chic is one of our most popular lines for many reasons. The blingy, textured, gorgeously printed frocks are great for all sizes and ages. Our shoppers love them so much, we have become one of Boho Chic’s largest retailers.

In my time as a buyer, I’ve befriended the eccentric Frenchman behind the label and formed a kinship that has allowed me to secure ALL the samples produced by Boho Chic and pass them along to our clients.

Does Allie Ollie feature local designers? If so, who?

It is very important to Allie Ollie to carry “Made in the USA” lines. So, in a way, all of our lines are “local.” We also feature designers and accessory lines closer to home from brands like Sedona Shawls, Shawl Dawls, OfraStyle, and Resparkled by Rebecca (a line of jewelry made from any damaged pieces).

Why was it decided to include a “Fashion Lounge,” and what does it feature?

The “Fashion Lounge” is a great entertaining space for our many private parties and in-store events. It allows ladies to enjoy private fashion shows, refreshments and exclusive stylist sessions where they get one-on-one, personalized attention and fashion advice. Many organizations and clubs plan their events here because we do all the work, and they get to have all the fun!

In what other ways does Allie Ollie Boutique set itself apart from other discount clothing boutiques?

We pay great attention to the details — from the retro tunes playing in the background, to the brightly colored walls and whimsical window displays. From top to bottom, the experience at Allie Ollie is a fun one and we think of ourselves as the “outrageously fun” place to shop.

We enjoy pushing women out of their “fashion comfort zones,” getting them to try on styles they never would have picked themselves — that they end up falling in love with!

Why was it decided to hold a Masquerade Grand Opening Celebration?

October is a hot month for fashion here in the valley, especially with Phoenix Fashion Week coming up. We decided to hold the Masquerade Grand Opening for all the fabulous fashion-lovers in the area to give them what they love most — new arrivals, a fabulous fashion show down a 36-foot runway, a designer showcase featuring two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, live music, and wine and hors d’oeuvres.

It will be a fantastic evening for fashionistas. Plus, the first 50 purchases will receive a gift bag filled with haute Allie Ollie goodies. We’ll also be offering gourmet cupcakes by Red Scooter bakery, live music, door prizes and a ribbon cutting.

Is there anything else you’d like to add?

We treat all of our customers like VIPs; so if you want to “get on the list,” please visit our website, check out the latest fashion advice on our Style Blog, or follow us on Facebook.

Allie Ollie “Unmask Your New Style” Grand Opening Celebration

Where: 4568 E. Cactus Rd., Paradise Valley Mall
When: October 13, 6 p.m. to 9 p.m.
Call: (602) 971-2250
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