Orangetheory opens first urban location in Valley
Orangetheory Fitness, an energizing group interval fitness concept broken into cardiovascular and strength training, opened its 18th Valley location in the heart of Phoenix. The new studio is located under Lucky Strike and Stand Up Live at CityScape Phoenix, next to CVS.
“We are honored to join the Downtown Phoenix neighborhood and become a part of this vibrant community,” said Matt Kafora, owner of the newest Orangetheory Fitness studio. Kafora is also the owner of three additional Orangetheory Fitness locations in the Valley. “Our newest location is a perfect fit for the vivacious CityScape Phoenix development. We cater to the hustle and bustle of downtown Phoenix, from the working professional to the busy college student. This workout offers a fun and unique way for members of all levels to stay active and meet their various fitness goals.”
Orangetheory Fitness is backed by the science of excess post-exercise oxygen consumption (EPOC). Orangetheory’s heart rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX Suspension Training and free weights. Participants can expect to burn anywhere from 500 to 1000 calories per 60-minute session. The result from this workout is the “Orange Effect” – meaning more energy, visible toning and extra calorie burn for up to 36 hours post-workout.
Orangetheory Fitness Downtown Phoenix also features Orangetheory Fitness’ newest heart rate monitoring system, OTbeat. This system uses Bluetooth connection to give quick stats on calories burned, track the amount of time spent in different zones during a workout and more. In addition to using OTbeat during class, members can also utilize the monitoring system to track physical activity outside of class.