Located in the heart of Old Town, Simply Cardio officially opened its doors on Thursday, September 1, bringing a 30-minute workout to Scottsdale.

Known as “the gym for busy people,” the upscale cardio studio delivers a safe, sustainable and systematic body-changing workout for everybody in a comfortable and social setting.

“Simply Cardio is going to change how people workout,” says Founder Mike Jodscheidt, a local fitness professional who has worked in the industry for more than 10 years. “We’ve designed a local spot where we’ve rid all of the excuses of why we can’t make it to the gym. It’s a solution that fits everybody and it’s completely different than anything else in the fitness market. Every time our members step foot in Simply Cardio, they are going to get a challenging yet attainable full-body exercise experience and it’ll quickly become a part of their daily routine.”

When members arrive, they check in on an iPad, grab a towel, complete a six-minute warm up then hit the self-guided 12-station cardio and core circuit. The circuit features elite, air fit technology machines that are intensive relative. Members have the ability to push themselves to their ability when they run, bike, ski, climb and row. The gym also features revolutionary CorePump machines, providing the most innovative and safest way to strength exercise. Jodscheidt is the first Certified CorePump Coach in the world and is looking forward to introducing the machines to the local fitness community.

In addition to the workout regime, Simply Cardio will sell branded fitness apparel and serve “ridiculously delicious” coffee, tea and blended beverages this fall. The program is only a quick 30-minutes but members are invited to stick around and enjoy a refreshing beverage outside the studio which will feature comfortable seating to enjoy the beautiful Arizona weather and scenery.

Every first workout at Simply Cardio is free and memberships start at only $159 for unlimited access. To celebrate the grand opening, Simply Cardio is offering a three-month unlimited membership for only $333, which includes a Simply Cardio T-shirt and a one week pass for a friend. This promotion expires September 30, 2016.