Americans spend millions of dollars on snacks for the Super Bowl at more than 40 million parties. Snacking is big business for this “Snack Bowl,” a day when eating rivals only Thanksgiving. With a winning lineup of popular, game- friendly snacks, Lehi Valley Trading Company, a leading snack manufacturer based in Mesa, wants to ensure fans of all ages have an engaging and lively Super Bowl party.

Lehi Valley is asking consumers to share their game faces when watching the big game while enjoying its Lehi Valley Trading Company snacks. Starting January 19, consumers can take a picture with any Lehi Valley Trading Company snack, post to Facebook using the hashtag #snackbowl2018 and tag @Lehi Valley through February 9, 2018 for a chance to win one of three $100 Visa gift cards. Lehi Valley will randomly select and announce the winners February 12. For more information on the contest and for Super Bowl party tips, visit Lehi Valley’s Snack Bowl 2018 page.

The Snack Play Book for Team Salty vs. Team Sweet

Super Bowl is the Super Bowl of Snacks. Here’s why: According to the Snack Food Association, Americans attending a Super Bowl party eat roughly 30 to 35 million pounds of snack food—double the nation’s average daily consumption. Now more than ever, consumers are demanding more interesting snacks and Super Bowl parties provide the ultimate arena for memorable snacking experiences. Those who are more super foodie than super fan can build their own snack stadium and root for Team Salty vs. Team Sweet.

Lehi Valley Trading Company features a unique Snack Bowl lineup of its best-selling snacks including popcorn, puffs, granola, trail mix and nuts. The snacks are available under these brands names: Lehi Valley Trading Company, High Valley Orchard®, Arizona Snack Company® and Snackworthy®. Consumers can find them on Amazon and locally at Fry’s, Basha’s, Safeway and Albertson’s, Whole Foods (select stores), Office Depot / Office Max (select stores) and at AZ Central Store at Sky Harbor Airport (Terminal 4, B Gates).

“Snacking is extremely competitive and consumers are looking for great tasting, affordable and fun options for their Super Bowl parties,” said Kylie Sherwood, Lehi Valley Trading Company’s marketing manager. “Snacks are the centerpiece of a Super Bowl party and play a key role in making it a memorable one for your guests.”