etta, a neighborhood-style restaurant known for its wood-fired dishes and led by two-time Michelin-starred Chef Danny Grant is coming to Scottsdale Quarter in Fall 2021. Located at 15301 N. Scottsdale Rd. in the former BRIO location, etta will be the second concept in Scottsdale from hospitality group What If Syndicate, following the success of their steakhouse Maple & Ash. 

“We are thrilled to expand our restaurant portfolio in the Scottsdale market as we’ve been incredibly happy with how Maple & Ash has been received by the community at large,” said David Pisor, Managing Partner of What If Syndicate. “We are truly impressed with the vision behind Scottsdale Quarter and value our partnership with Washington Prime.”

The 8,000 square foot, single-story restaurant will feature an outdoor patio and an indoor trellis creating a garden-like atmosphere.  The menu features locally sourced and seasonal fare cooked over a wood-fired oven including wood-fired pizzas, freshly made focaccia, house-made pastas, and fresh salads.   Guests can expect to experience a vibrant and comfortable atmosphere that’s great for dinner with family or a special celebration with friends. Guests will be warmly welcomed by an expertly trained staff and an incredible food and drink menu driven by fresh, quality ingredients.

What If Syndicate opened their first location, Maple & Ash in 2019 at the Scottsdale Waterfront. The luxurious steakhouse serving dinner nightly and brunch on the weekends, has become one of the most popular and highest grossing restaurants in the Scottsdale/Phoenix area.

“We can’t wait for the etta team to join us at Scottsdale Quarter,” said Richard Hunt, General Manager of Washington Prime. “Their dedication to creating an incredible dining experience is what sets them apart in this market and across the country. We know that etta will thrive here and become a celebrated addition to our already dynamic mix of retail and restaurant partners at Scottsdale Quarter.”

For more information on etta, please visit or follow on Instagram at @ettarestaurant_Scottsdale.