Excitement about The Big Game is echoing across the Valley, and those who rank football and fashion as MVPs will find dozens of ways to score big at Scottsdale Fashion Square over the coming week. Kicking off Saturday, Feb. 4, the shopping center’s Luxury Showdown will bring a lineup of incredible experiences that let guests get hands-on and join in the action.


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A jam-packed schedule with celebrity appearances, interactive kiosks, fashion shows and much, much more means no matter when guests arrive, they’re sure to discover plenty of energy and excitement at Scottsdale Fashion Square to create a unique and memorable experience surrounding this year’s Big Game.

Fanatic Experience at Dick’s Sporting Goods

Interactive games, DJ entertainment and more will engage shoppers in this festive celebration presented in partnership with Fanatics.

• 9 a.m. to 4 p.m., Saturday, Feb. 4

• 10 a.m. to 3 p.m., Sunday, Feb. 5

Trophies at Tiffany & Co.: If you’ve ever wondered what the division trophies look like, now’s your chance. The American Football Conference (AFC) and National Football Conference (NFC) trophies will be on display for viewing and photo opps throughout the week.

Monday, Feb. 6 through Sunday, Feb. 12

Larry Fitzgerald Meet-and-Greet at Dick’s Sporting Goods: Football fans can meet the former Cardinal in person, request an autograph and pose for photos with the local football legend. When: 6-7 p.m., Thursday, Feb. 9

Team Oakley Big Game & Pop-Up Putt Putt: Show off your putting skills at a pop-up putt-putt experience outside the Oakley store on the Luxe Balcony, then check out in-store offers and watch for a surprise guest appearance on Saturday, Feb. 11. When: Thursday, Feb. 9, through Sunday, Feb. 12

Off The Field Players’ Wives Association Luxe Sip + Stroll: Following an exclusive benefit fashion show, numerous retailers will be hosting in-store experiences with light bites + bubbly to coincide with your shopping experience including Versace, Jimmy Choo, Brunello Cucinelli, Armani Exchange, Dolce & Gabbana, Salvatore Ferragamo, Madewell, The House of LR&C and St. John. When: 4-6:30 p.m., Friday, Feb. 10 (hours may vary)

Samsung Tiny Tailgate Outdoor Experience: See how a tiny house can offer the best seat for watching the Big Game by touring a trendy mini house in the South side parking lot located by Mitchell Gold + Bob Williams, which is outfitted with Samsung’s latest TVs, designed especially for outdoor viewing. When: Friday, Feb. 10, through Sunday, Feb. 12

insideLINES “The Route to Becoming You” Podcast: Join Off The Field Players’ Wives for a live podcast filming at Neiman Marcus, including a catered brunch, signature cocktails and interactive segments as part of this ticketed event.ª Noon-2 p.m., Saturday, Feb. 11. Learn more and purchase tickets: http://bit.ly/3DxVnHd

Rock Your Style: Sports Edition: Look for big energy in the Food Court when models from the Ford/Robert Black Agency showcase trending looks in sports attire, featuring collections from Free People Movement and JD Sports, while DJ entertainment adds to the ambiance. When: Noon-3 p.m., Saturday, Feb. 11

Vikara Yoga Fest: Join Valley yogis for stunning views and a healthy stretch before the celebration swings into full gear with an outdoor yoga session taking place at the Vikara Outdoor Yoga Studio on the top deck of the Purple Parking Garage near Dillards. When: 10:30-11:30 a.m., Sunday Feb. 12. Learn more and purchase tickets: http://bit.ly/3wMoGlh